A look around for SEO teams paid and digital marketers, conversion rate optimizers in the cookie-less world to enduring customer data.
Better website performance = Improved conversions. Identify and remove unnecessary pixels. With server-side tagging, increase the visibility of your website across browsers bypassing the ad blocks. Reduce the page load time and bounce rate.
Server-side tagging provides the first-party context to track users and customers. It lets you strike an honest deal with your affiliates and influencers.
Find high potential customers, track and target them back with relevant ads. With server-side tagging, the data collected will remain on the server being treated as first-party data. So, you can retarget and follow them during such time for conversion.
You can continue to implement A/B testing with your ads and any kind of programmatic advertising. Your beta and alpha launches will remain intact. Use production and publish environments to test ahead and mitigate risks.
Personalization can be done before the page is rendered, so there is no effect on the served page. With server-side tagging, personalization can be accomplished on any device since our platform can make an API call. Explore the beginner's guide to server-side tagging