Server-side tagging for Marketers.
Implement your first-party data strategy.
A workaround for SEO teams, paid and performance marketers, conversion rate optimizers, and analysts in the cookie-less world to future-proof customer data.
No more dependency on IT teams. It's low-code!
Create, fire, and edit tags and media pixels with the DIY interface.
Incremental tag transfers
Make incremental Client-to-server tag transfers the fastest way.
Use pre-built Smart integrations for quick server-side integrations.
Create a winning marketing strategy with a first-party data context.
A perfect media mix despite browser restrictions and third-party cookies.
No more tiff during affiliate sales audits. Ease out conversion audits associated with affiliates and influencers with multi-touch attribution, and third-party vendor management. You will be alerted about any data leakages or broken tags. Suppress vendors using the blacklist feature to support user privacy and data sharing preferences.
Use server-side tagging for media pixels too and save your ad spend on Facebook ads, Google ads, and other paid marketing channels. With a single click, enable server-side integrations with demand-side platforms (DSPs). Own your customer data and launch media tags with a first-party context.
Server-side tagging uses HTTP endpoints. They track and store customer data and behavioral data points on the server. Using Magic Pixel’s ID Link Service, attribute channels to different points in a customer journey. Gain insights into which channels are contributing to the website activity, further aiding personalization, a/b testing, etc.
Use cases for marketers with server-side tagging
Fix broken tags, gain visibility into attribution to implement different tactics.
Better website performance
Better website performance = Improved conversions. Identify and remove unnecessary pixels. With server-side tagging, increase the visibility of your website across browsers bypassing the ad blocks. Reduce the page load time and bounce rate.
Affiliate or influencer marketing
Server-side tagging provides the first-party context to track users and customers. It lets you strike an honest deal with your affiliates and influencers.
- No back and forth and cumbersome sale audits.
- Simply pass conversion data which could be a sale or a lead back to a tracking provider via API or FTP.
- No cookies involved.
Remarketing or retargeting
Find high potential customers, track and target them back with relevant ads. With server-side tagging, the data collected will remain on the server being treated as first-party data. So, you can retarget and follow them during such time for conversion.
You can continue to implement A/B testing with your ads and any kind of programmatic advertising. Your beta and alpha launches will remain intact. Use production and publish environments to test ahead and mitigate risks.
Personalization can be done before the page is rendered, so there is no effect on the served page. With server-side tagging, personalization can be accomplished on any device since our platform can make an API call.