A look around for SEO teams paid and digital marketers, conversion rate optimizers in the cookie-less world to enduring customer data.
Create, fire, and edit tags and media pixels with the DIY interface.
Make incremental Client-to-server tag transfers the fastest way.
Use pre-built Smart integrations for quick server-side integrations.
Eliminate all the old and irrelevant tags. Maintain a master list and find out all those JavaScript tags that are slowing down your website. Use live debugging to find out how tags are behaving. Improve website speed and lighthouse scores by eliminating overloading client tags.
No more tiff during affiliate sales audits. Ease out conversion audits associated with affiliates and influencers with multi-touch attribution, and third-party vendor management. You will be alerted about any data leakages or broken tags. Suppress vendors using the blacklist feature to support user privacy and data sharing preferences.
Use server-side tagging for media pixels too and save your ad spend on Facebook ads, Google ads, and other paid marketing channels. With a single click, enable server-side integrations with demand-side platforms (DSPs). Own your customer data and launch media tags with a first-party context.
Server-side tagging uses HTTP endpoints. They track and store customer data and behavioral data points on the server. Using Magic Pixel’s ID Link Service, attribute channels to different points in a customer journey. Gain insights into which channels are contributing to the website activity, further aiding personalization, a/b testing, etc.
Better website performance = Improved conversions. Identify and remove unnecessary pixels. With server-side tagging, increase the visibility of your website across browsers bypassing the ad blocks. Reduce the page load time and bounce rate.
Server-side tagging provides the first-party context to track users and customers. It lets you strike an honest deal with your affiliates and influencers.
Find high potential customers, track and target them back with relevant ads. With server-side tagging, the data collected will remain on the server being treated as first-party data. So, you can retarget and follow them during such time for conversion.
You can continue to implement A/B testing with your ads and any kind of programmatic advertising. Your beta and alpha launches will remain intact. Use production and publish environments to test ahead and mitigate risks.
Personalization can be done before the page is rendered, so there is no effect on the served page. With server-side tagging, personalization can be accomplished on any device since our platform can make an API call. Explore the beginner's guide to server-side tagging
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