for IT and Data Teams
Better tag governance, privacy compliance and data security
More control over first-party data
Re-visit website and app tracking with a ‘privacy-first’ approach enabled by server-side tagging. You know what data is being shared with whom. Any anomalies could be tracked.
Incremental client-server tag transfers
Move any tag from Client-side firing to server-side with a flip of a switch. You can migrate them in incremental steps or all at once depending on which of these matter most to your marketing campaign.
Evolved Analytics stack
With out-of-the-box integration, you can add your existing analytics tools and dashboard for advanced tag analytics. This is not just for website analytics. This can also be extended to mobile apps with media pixels.
Live debugging & Anomaly detection
Use the machine learning-enabled detection capability to receive proactive updates about anomalies. Exclusive production and publish environments allow you to pre-test tags before firing.