Accurate data-driven media tracking
for e-commerce with
server-side tagging

Track meta-data and aggregated reports by default,
and also stream all the data in real-time with Magic Pixel.

Thriving in Cookieless world for E-commerce marketers

In the post 3rd party cookie world, Digital marketers can seamlessly transition to a first-party context marketing with MagicPixel. You can still comply with the ever-changing data privacy and governance landscape. You can improve your website performance and optimize the web shopping experience.

3 reasons why Magic Pixel is a preferred TMS
for e-commerce or D2C websites

1. Attribute

Know user behavior backed by the most accurate, real-time data.

2. Optimize

Create better marketing campaigns & strategies.

3. Govern

Stay compliant with data privacy and user preferences.

Bridging the Gap between Ad Networks and e-Commerce

Everything that you can do with Magic Pixel

3_Customized dashboard_Magic Pixel

Cross-channel marketing attribution

Analytics_Magic Pixel

Measure Google ads and Facebook ad pixels for cross-device conversions. 


Customize the Magic Pixel dashboard to find out which campaigns and channels are working for different product categories on your catalog. 


Identify user behavior across different browsers.

Personalization & Conversion Optimization

Research_Magic Pixel

With Magic Pixel’s server-side tag manager, you will still know how users are behaving on your website.


Show visitors personalized and tailored ads based on their activity on your site.


Run multi-product ads to find what each user is interested in and bring relevance to product search.

3_First Party SDK_Magic Pixel
5_Consolidate tag accounts_Magic Pixel

Retargeting and remarketing

Find high-converting customers and ensure that your ads are shown to the people most likely to take action.


Conversion tags_Magic PixelDon’t lose cohorts and their behavior. Optimize ads for the highest return on investment (ROI).

Data Privacy Governance

data-privacy_Magic Pixel

Whitelist and blacklist third-party vendors for users who have customized data sharing preferences.


magic-pixel-architectureCustomize website experience, retaining the data governance.

Data Governance and compliance_tag management
server side tagging

Transparent Affiliate Marketing


Keep your affiliate and partner transactions and audits clean.



Resolve traffic and sales attribution proactively.

Explore Server-side Tagging for your e-commerce of D2C brand