Tag Management Solution

A tag management solution simplifies tag implementation and diagnoses anomalies. It tracks across different digital properties such as your website, videos, emails, products, apps, and e-stores. It improves website performance, data privacy compliance, on-site conversions, content recommendations, analytical intelligence, and an overall customer experience.

What are tags used for?

Some of the common uses of tags and media pixels to marketers, data and IT teams are for tracking customer data, behavior, building audiences, research, attribution, and analytics.


Track website visitors and activity. Attribute your efforts to the right channels and campaigns.

Data Ownership

Track conversions over a third-party advertising or demand-side platform and own it as your data.

Audience building

Build audiences based on website behaviour for remarketing


Generate click maps, heatmaps, record user behaviour, ask questions

Benefits of a Tag Management System

As marketers and advertisers, gain more insights into customer behavior, leveraging customer data to optimize ad campaigns, personalize the experience, improve conversions with retargeting.

Marketing Agility

Quicker execution with real-time firing and testing and low dependency on IT.

Lean Tech Stack

Smart SDK for pre-built integrations to enhance the data layer or simply duplicate data logics.

Data Governance

GDPR and CCPA compliant with intuitive testing and live environments.

Website Performance

Reduce page load time, bounce rate and abandonments. Also, fix your broken tags.

Some fundamentals about tags

Tag Governance

First-party data collection through Web & Mobile App tagging avoiding AdBlockers, Firefox ETP & Safari ITP.

Tag Monitoring

Inbuilt features to enable CCPA and GDPR compliance by protecting user privacy during data collection.

Server-side tagging

High-performance tag management and streaming to your preferred Data Warehouse.

Need for a tag management tool for ad performance and media marketers

Why should you use a tag management system?

Using a tag management system enables better website performance, campaign optimization, nimble experiments, first-party data management, and seamless marketing. A tag management system lets you track campaigns and events using universal and customized tags across websites, web apps, and mobile apps. This powers your customer experience and empowers marketers. The unnecessary dependency on IT teams will be reduced along with tech integrations, cross-channel orchestration, and customer journey management. With server-side tagging becoming more valuable, you need a ta management system that helps you with both client-side tagging and server-side tagging.

What is a tag?

Tag is popularly known as a code snippet that is placed on different properties to track an event. Originally, the job of a tag was to identify a digital property and be used to retrieve it during a search. Over the years, marketers have started using tags to track specific events, assets, or activity associated with customers and media channels for better analytics and insights.

Who uses a tag management system?

Anybody who needs to track, store, and analyze customer data and MarTech vendors across the web, mobile, IoT, and connected devices use tag management systems. These include marketers, small business entrepreneurs, e-commerce vendor, martech organizations and so on.

How does a tag management system work?

Tag management makes a marketer’s life easy with necessary empowerment. In place of a hundred different tags that you place on a page, a tag management system helps to bring down the load to a single tag defined within a container. You can use a tag management system for testing, development, and deployment, all in the same place. It also ensures you don’t have to worry about different versions and slowing down your go-live process for analytics. It runs tags in real-time and lets you test your tags live.