Implement server-side tagging for Facebook, Google, and other paid ad channels.

Enjoy first-party data in a cookieless world. Gain more control and transparency on customer data, launching media pixels.

Server-side tag manager designed for...

Marketing, IT, and Data teams to future-proof data in the cookie-less world. Using Magic Pixel's server-side tag manager, our clients have cut down time spent on managing tags from months to minutes.

Explore the beginner’s guide to server-side tagging.

Marketing teams

We work with SEO and organic search teams, paid marketers, CROs, and performance marketers who have improved lighthouse scores, website performance, and return on ad spend (RoAS). Magic Pixel eliminates overload caused by client tags, provides a master tag list, clears affiliate audits, and reduces IT dependency with low code tagging. Magic Pixel can be enabled for both web and mobile tagging. Extend first-party data context while dealing with affiliates, third-party vendors, and influencers.

IT and Data teams

We have automated data privacy and security compliance, relieving IT resources and data teams by reducing the time spent on tag management. Magic Pixel’s server-side tag manager has in-built machine learning-enabled proactive anomaly detection. It allows developers to debug in real-time, make incremental client-server tag transfers and provides a DIY interface of evolved analytics stack. Build a first-party data strategy with seamless data streaming, tag analytics, and governance.

4 steps to launch your Media Pixels

Add tags, integrate server-side APIs.
Own your customer data and insights with full control and transparency.

1. Edit Pixels

2. Transfer Client to server

3. Save Tags

4. Publish Tags

Achieve marketing goals & data governance

Clear Marketing Attribution

Getting enough conversions? But, do you lack visibility into what is contributing to your success?

Don’t suffer from a lack of data. Know how much to invest and where while retaining marketing attribution capabilities.

Measure the impact of marketing efforts that take place across the entire customer journey. Don’t be stifled by any single attribution method.

Organic, search, paid, or affiliate. Learn which channels are giving you business without worrying about data duplication.

Track users until the end of the campaign. Set the duration of the campaign to retarget and follow them during such time for conversion.

Get accurate data with and without user consent. Don’t be misled about returning users who show up as new users. Magic Pixel provides cookie duration extension capability which allows you to track user data as first-party data, increasing its longevity.

You can continue to use Google Analytics, Mixed Panel, Oribi, or any of the existing analytics tools with Magic Pixel’s enhanced and advanced dashboard for tag analytics. It is a do-it-yourself, no-code analytical interface that does not depend on IT and tech resources and time.

Using Magic Pixel’s smart integrations and our SDK, you can configure a postback and send it back to any media partner, affiliate, or third-party vendor. And, in this scenario, your media tags will fire even if you launch a new version of your app. You can extend the OTB integration to mobile apps with media pixels.

Apart from pure analytics, media pixels and analytics tags with server-side tagging practices can be extended to ad serving, bid management, rich media, retargeting, demand-side platforms, CRM, and ad modeling.

Deeper Analytics & Customizable Dashboards

Still, relying on Data Scientists or analysts to stitch & make sense of fragmented data?
Magic Pixel provides an easy-to-use and interpretable interface for media pixel tagging and tagging analytics. Magic Pixel’s analytics interface integrates data fed by tags over a persistent ID. The interface provides transparency to both Data and marketing teams.

Automated Data Privacy & Content Security

Are complex user consent and third-party vendor management consuming a lot of your resources? Magic Pixel eliminates non-compliant practices for better security. Figure out how data collected is stored as first-party data and, how third-party vendors behave on your website, and how you manage consent seeking.

Using user consent, via cookie consent banners, you can implement a solution using local storage and server-side tagging.

The website and the HTTP endpoint exist in the same site or first-party context. The use of HTTP has a significant impact on how browser tracking protections treat the traffic.

With Magic Pixel’s OOTB integration you can comply with diverse data privacy laws such as GDPR, CCPA, PIPEDA, and other international privacy laws in relation to third parties like Google and Facebook. These include display remarketing and look-a-like audiences, collecting data from all websites that take part in their network.
Provide a legal basis while managing third-party vendors through abilities to whitelist and blacklist vendors based on user preferences.

Server-Side Tagging, lets you fire third-party tags from a secure server.  You have full control over what info to share with providers. The tags placed into your server provide more visibility into data collection and its use. With Magic Pixel, all this can be automated with a simple toggle of a button.

Curious about transferring your media pixels to the server-side?