At the fundamental level, an optimal and efficient tag management solution minimizes data privacy and security compliance issues. Tags, especially third-party tags from external vendors and advertisers are subject to GDPR/CCPA, PIPEDA regulations, and other international data privacy laws. These regulations scrutinize your data consent and opt-out policies.
In this whitepaper, we present to you how to use a server-side tag manager that can help marketers scale tagging efforts while not comprising with speed. You will know more about:
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