When it comes to tracking user behavior and interactions on your Magento online store, server side tracking is a powerful tool to help you gain valuable insights. By using server side tracking, you can accurately measure your website’s performance and optimize it for better conversions. And if you’re looking for the right solution to offer server side tracking for your Magento store, Magic Pixel is a company that specializes in server side implementation and can help you achieve your goals.

In this blog post, we’ll discuss why to implement server side tracking in Magento with Magic Pixel, and explore the benefits of using this approach for your online store.

What is Server Side Tracking?

Before we dive into the specifics of how to implement server side tracking in Magento, let’s first define what it is. Server side tracking is a method of tracking user behavior and interactions on your website by sending data directly to your server, rather than relying on client-side tracking which sends data to third-party tools like Google Analytics.

By using server side tracking, you can improve the accuracy and reliability of your tracking data, as well as enhance the security and privacy of your customers’ data. This is because server side tracking allows you to have full control over the data that is being collected and stored on your own servers.

Why to implement server side tracking in Magento
Why to implement server side tracking in Magento

Why Use Server Side Tracking in Magento?

Now that we know what server side tracking is, let’s discuss why it’s important to use it for your Magento online store. Here are some benefits of using server side tracking:

  • Improved accuracy and reliability of tracking data: By using server side tracking, you can ensure that your tracking data is accurate and reliable, as it’s collected directly from your server.
  • Enhanced security and privacy: Since the data is being sent directly to your server, you have full control over the security and privacy of your customers’ data.
  • Better site performance: Server side tracking can improve site performance by reducing the amount of JavaScript code that needs to be loaded on each page.
  • Customizable tracking: Server side tracking allows you to track specific events and data points that are important to your business, rather than relying on pre-defined tracking options.

Benefits of Using Magic Pixel for Server-Side Tracking in Magento

There are several benefits to using Magic Pixel for server-side tracking in Magento, including:

  1. More accurate data: By capturing data at the server-side, Magic Pixel is able to capture more accurate data than client-side tracking methods. This is because server-side tracking is less susceptible to ad blockers and other browser extensions that can interfere with tracking.
  2. Improved site speed: Because server-side tracking does not rely on JavaScript, it can help improve site speed by reducing the amount of code that needs to be loaded by the browser.
  3. Better data privacy: With server-side tracking, data is transmitted directly to the Magic Pixel servers rather than being stored on the user’s browser. This can help improve data privacy and security.
  4. Enhanced data analytics: Magic Pixel’s server-side tracking allows for more advanced data analytics, including cross-device tracking and cohort analysis.

Overall, using Magic Pixel for server-side tracking in Magento can help improve the accuracy and reliability of your data, as well as provide you with more advanced data analytics capabilities. By following the steps outlined in this blog post, you can easily implement server-side tracking in your Magento store and start taking advantage of these benefits.