In this article, let’s explore:
- What is an Image Pixel?
- What is a Postback URL?
- How Magic Pixel’s server-side tag manager helps you use a hybrid model of implementing these tags?
An image pixel is a pixel URL. Image pixels are delivered to the confirmation page via an HTML image tag.
Using image pixels is the most preferred method to track conversions, especially for e-commerce websites.
These are recommended for the cookie-less world. They do not depend on the user’s browser preferences as they are fired from the advertiser’s server. In this method, when a conversion occurs, then the advertiser fires a postback with a transaction ID or affiliate ID, as necessary. The merchant server can also store data for conversion.
Use of different tags with Magic Pixel
With Magic Pixel’s server-side tag manager, you can use the right type of tag necessary to collect information as well as preserve privacy compliance.