A data element defines what a data unit is all about. It indicates how and where to store data that is collected by tags. Managing data and automating data processes that follow become a lot more seamless. Simply stated, in metadata, the data element is a unit of data. Such a unit of data when put to some kind of processing would be considered a data element. ACCOUNT NUMBER, NAME, ADDRESS, and CITY are some examples.
Every tag is dependent on different data elements. When a tag stops working or malfunctions, faulty elements are detected by the tag management system. Understanding which of those elements and variables are malfunctioning helps in resolving the tag failure faster.
Managing the dependency of a data element is one of the best practices to keep your tag management most efficient.
Use of Data element in Magic Pixel
The Magic Pixel interface showcases the type of data element assigned to a tag. All the elements are listed under this function. If a tag needs to be customized, elements that tie to the tag are to be updated as necessary.
For instance, if a tag is dependent on multiple elements such as the URL parameter, location, and name, Magic Pixel’s machine learning algorithm detects the faulty mapping of data elements with respective tags, automatically. Once, the anomaly is detected, the same gets updated to the marketer and data analysts for immediate manual intervention.
Data elements are fundamental while configuring rules. They are used as variables to define a rule and set up triggers for the tag to behave in a certain way. They are also used to return a value when tags start gathering data.
Explore more about data elements and tag dependencies here.
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