Crowd Testing in general context is allowing or putting your digital properties as in Mobile Apps, Mobile Web, Desktop Web or IoT application to be tested by users within or outside the org to who mimic your customer demographic.
What is crowd testing?
Crowd testing in the context of tag management is the ability of your tag manager to allow you to validate your media tags remotely while your applications are tested for functional aspects by your customer demographic.
Crowd testing is the process of testing while involving different teams to validate, qualify, and test. This was originally done manually. But now, crowd testing is automated.
Magic Pixel as a server-side tag manager comes with in-built environments to test and publish. The production environment is where marketers or analysts can experiment the efficacy and function of each tag before publishing.
How to use crowd testing in tag management?
In the context of tag management, crowd testing allows you to involve your team and your media agency to validate tags and find bugs in the existing flows. A server-side tag manager allows you to automate testing and eliminate elaborate test flows each time. The automation facilitates crowd testing in minutes and not days.
Marketers without crowd testing had to run many long cycles of coordination with data and IT teams, just to ensure the tags are ready-to-publish. Crowd testing reduces the technical hassle for the marketer. It empowers marketers with independence to run quick tests and launch campaigns in minutes.
How can a tag manager help marketers with crowd testing?
Marketers were often relying on QA teams and/or IT teams to help them provide test accounts, test credit cards to go through lower funnel testing, and sometimes had to request order fulfillment groups to cancel the orders placed. This required a lot of coordination to test one conversion tag, often a time-consuming process with heavy dependency on other teams. . Server-side tag manager platforms come with the ability to perform
- live debugging
- quick implementation of media pixels, and
- reliable affiliate marketing
How is live-debugging performed while crowd testing?
Magic Pixel realized the pain that a marketer/agency goes through daily to implement and validate a new tag or to QA all the tags every time there is a new release of your Digital property (App, WebApp, etc). We built this feature based on crowd testing principles. Once the user enables crowd testing, he/she can
- 1. View all the live tags being fired.
- 2. Add filters with conditions as necessary to spot the failing tags.
- 3. Validate your tags on a single screen
- 4. Then, run crowd testing while they are active on your website or mobile app.
Crowd testing and live debugging bring monetary advantage when applied to affiliate marketing.
How to perform reliable affiliate marketing with live debugging?
Detect if your tag firing statistics translate into sales with live debugging. With this, you can assign value to efforts put into tag management. Identify discrepancies in the tags and pixels being fired through the live debugging dashboard. View the previous instances and map them. Your affiliates may or may not provide complete data due to issues such as ad blockers, browser restrictions, and other cookie limitations. Track your affiliates and their marketing activity using the data provided by server-side tagging. Unlike the fire-and-forget system, server-side tag management lets you track ROAS. Better marketing attribution facilitates honest Affiliate marketing.