First party data

What are the basic ways to do website speed optimization? What are their processes?

The speed of your website or portal creates the first impression of your goods and business. However, when it comes to user experience and product feedback, it’s critical to remember that you won’t receive a second chance. Google analytics app web is the backbone of today’s website performances. One of the most irritating things that will turn people off regarding your resource is a slow website that does not open within seconds.

Return visits, reduced bounce rates, more conversions, increased traffic, engagement, improved organic search rankings, and a better user experience benefits high-performance, content-rich websites. In addition, you will have a beneficial impact on marketing and sales operations if you reduce the time it takes for a web page to load.

A website that loads quickly attracts more visitors and qualified leads who can be converted into customers. 

How Important is Speed Optimization for a Website?

Speed optimization is one of the essential things for a website. Web page load time is a performance metric that measures how long it takes a page to appear on a visitor’s screen. Google analytics app web also performs the same. Let’s look at some of the most important aspects of a good website:

  • Conversion
  • Visibility
  • Usability
  1. Conversion

Getting your website visitors to do what you want is an essential aspect of the success of any website. They may, for example, purchase your product, sign up for newsletters, attend a seminar, or download an e-book.

The higher the visitor’s conversion rates, the faster the web page loads. As per the research of Hubspot, a 1-second delay results in a 7% drop in conversions. For example, a one-second delay on Amazon’s online page might lose the company $1.6 billion in annual sales.

  • Visibility

The time it takes for your website or web pages to load impacts how easily visitors can locate them. The top search engine, Google, considers website speed one of the most critical elements of success when ranking websites on search engines. Unfortunately, as a result of the terrible user/customer experience, a low-performing website receives less promotion and attention in Google search results.

  • Usability

Website usability factors like page speed, load time, and responsiveness to user requests directly impact customer loyalty and product and brand trust. All this can easily be performed with the help of the Google analytics app web. A user will be delighted with your website if it functions well. 

Processes and Ways to Optimize the Website Speed

 After testing your website’s speed and loading time, you can begin optimizing it. There are five significant ways to make your web pages load faster.

  1. Content Delivery Network (CDN)

A content delivery network is a collection of web servers spread across multiple geographic locations that deliver the web content to end-users based on their locations. All user requests are sent to the same hardware when a portal is hosted on a single server. For example, the user queries for a website are forwarded to the nearest server using CDN. As a result, website material is delivered to users faster, and the website functions more quickly.

  • Switch your Web Portal to a Better Host

There are three most common ways to host a website:

  • Shared hosting
  • Virtual Private Servers hosting
  • Dedicated server to the website

Shared hosting is the most common type of hosting utilized around the world. That is the cheapest and quickest approach to having your website online in a short period for a low cost. However, to ensure better website speed optimization, you must choose a fast web host.

  • Website Image Optimization 

Everyone enjoys appealing photos that draw their attention. Therefore, images play a crucial role in the development of eCommerce websites. User engagement is improved by using many photographs, images, and graphics on your product pages. On the other hand, the image’s negative side causes a website’s speed to slow down.

  • Number of plugins

Plugins are third-party features that are suggested and implemented. Unfortunately, the more plugins a website has, the more resources it requires to execute them simultaneously. As a result, the overall web pages will load slower, and website security issues may arise.

  • Number of JavaScript and CSS files

When your website visitors or users wish to access specific files stored on your website, you’ll get many HTTP requests if your website has a lot of JavaScript and CSS files. These user/visitor requests are handled individually by the visitor’s browser, slowing down the website’s pace and causing it to malfunction.

You can make use of MagicPixel’s server side tagging feature to move your client-side tags to the server, thereby reducing the load on the user’s browser and ensuring faster web performance.

Final Words

An average website user or visitor expects the website pages to load in less than 3 seconds. If your website fails to match these expectations, you will lose a significant amount of online traffic and, as a result, revenue and market share.

So, we suggest applying a practical website speed optimization approach:

  1. Check and evaluate the significant critical factors of your website success, considering conversion, visibility, and usability.
  2. Test your current website speed and prioritize and fix the pages and features that need the most attention and be more responsive regarding these three factors.
  3. Start your website optimization with the most speed-reducing aspects and focus on the web pages defining your user conversion success.