Server-side tagging is an effective method for monitoring user actions in mobile applications. This type of tagging enables you to collect and send data on user behavior, such as clicks, taps, and swipes, to a server for storage and analysis. This data can then be used to improve your mobile application’s overall performance and gain a better understanding of how users interact with it.
To track user actions on a mobile application using server-side tagging, you must integrate tracking code into your app and configure it to collect the data you want to track. To track user interactions with various parts of the app, such as buttons, menus, and pages, this code can be added. After collecting the data, it can be sent to a data warehouse, such as BigQuery, for storage and analysis.
Track user actions even when the app is not running
One advantage of server-side tagging is that you can track user actions even when the app is not running. This is especially beneficial for mobile applications used in areas with limited connectivity, such as remote locations or underground spaces. When the device is back online, the data can be sent to the server for storage and analysis.
The ability to track user actions across multiple devices and platforms.
Another advantage of server-side tagging is the ability to track user actions across multiple devices and platforms. This is especially helpful for apps available on multiple platforms, such as iOS and Android. You can gain a more comprehensive understanding of how users interact with your app by tracking user actions across multiple platforms and using this information to improve the overall user experience.
A variety of tools and techniques, such as SQL queries, business intelligence software, and machine learning algorithms, can be used to analyze the data collected through server-side tagging. These tools provide insights into user behavior, such as which features are most popular, where users are leaving, and which areas of the app need to be improved.
Track user engagement with in-app ads
Server-side tagging can be used to track user engagement with in-app ads, subscriptions, and other monetization strategies in addition to tracking user actions. This information can be used to improve ad targeting, conversion rates, and revenue.
As you can see, by embedding tracking code into your app and configuring it to collect the data you want to track, you can gain valuable insights into user behavior across different devices and platforms, even when the app is offline. These insights can be used to improve your mobile application’s overall performance and to better understand how users interact with it.
