Both server-side tagging and client-side tagging are methods for tracking website analytics, but they have a few key differences. This blog post will go over the advantages of server-side tagging over client-side tagging.
First, let us define each method.
The process of sending website analytics data directly to a server, where it is then processed and stored, is referred to as server-side tagging. This information is typically collected via server-side code that is embedded in the website. Client-side tagging, on the other hand, refers to the process of collecting website analytics data using client-side code executed by the visitor’s browser, such as JavaScript.
Accuracy is one of the primary advantages of server-side tagging over client-side tagging. Because server-side tagging sends data directly to a server, it is not constrained by the same constraints as client-side tagging, such as browser compatibility or ad blockers. This means that server-side tagging produces less inaccurate or incomplete data, which can lead to better insights and decision making.
Data security is another advantage of server-side tagging. Data collected and stored on a server is more secure than data collected via client-side tagging. This is especially important for websites that collect sensitive data, such as personal information or financial information. Website owners can use server-side tagging to ensure that their data is secure and not vulnerable to hacking or other security threats.
Server-side tagging also provides greater flexibility in data processing and storage. Website owners have more control over how data is processed and stored with server-side tagging, making it easier to integrate with other systems such as CRM or marketing automation platforms. Furthermore, server-side tagging allows data to be processed in real-time, resulting in faster and more accurate decision making.
Server-side tagging is also less expensive than client-side tagging. Client-side tagging requires website owners to rely on third-party tools and services to collect and process data, which can be expensive. Website owners can collect and process data themselves using server-side tagging, which can save money in the long run.
Here are some additional benefits of server-side tagging over client-side tagging:
-Scalability: Server-side tagging is capable of handling massive amounts of data and traffic.
-Ownership of data: GDPR and CCPA compliance: With server-side tagging, website control and ownership over collected data
-GDPR and CCPA compliance: For websites that must comply with data privacy regulations such as GDPR, server-side tagging is a more compliant option.
-Enhanced website performance: Server-side tagging places no additional strain on the visitor’s browser.
-Improved interoperability with other systems: Server-side tagging is simple to integrate with other systems like CRM, marketing automation, and analytics platforms.
-Additional insights: Server-side tagging enables more granular tracking and analysis, providing deeper insights into website performance and visitor behavior.
