Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing
Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]
Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]
It would be a flagrant understatement to cite the role of third-party cookies in advertising as we know it today. However, the current trends have forced […]
Performance is at the forefront of the list when talking about websites. Many organizations are susceptible to user experience and how much of a difference between […]
Information security or privacy compliance is a source to be concerned for all businesses which outsource critical business operations to third-party providers (e.g., SaaS, cloud computing […]
Apple’s Intelligent Tracking Prevention caused quite a stir (and still continues to date) regarding marketing and advertising. After all, years of marketing attribution models were wrecked […]
Internet advertising and marketing is a rapidly growing industry that can yield positive results. However, this industry also has its dark side, one that is often […]
The conversations about data privacy for any marketer in the current scenario are bound to be uncomfortable in every sense. After all, why not? Whatever advertising […]