tag management tool

July 15, 2022 Data Privacy Compliance MP Social

CPRA draft regulations have arrived. What do they mean?

Interestingly, the California Privacy Protection Agency (CPPA) recently revealed suggested changes to the CCPA rules. The proposed changes were first made available to the public in […]

June 17, 2022 Posts MP Social

Why smart online marketers are switching to GA4

Marketers have been using Google Analytics for years to evaluate brand engagement and make data-driven strategies about marketing attribution and resource allocation. If you own a […]

June 17, 2022 Posts MP Social

What Is Tag Management In Digital Marketing

Website tags are necessary for digital marketing, but they often lead to complications. A website tag is a component of JavaScript code integrated into a web […]

June 14, 2022 Posts MP Social

How to Activate First Party Segments on Social and Search

Customer interactions have never been more critical, especially when third-party cookies will be wiped out by 2023. As our marketing expert recently explained in a blog […]

May 26, 2022 Posts MP Social

Steps Towards Succeeding With a First-Party Data Strategy

A success step with a first-party data strategy! For years, companies have leaned on third-party cookies to monitor and analyze digital buyer behavior. Still, once the industry […]

May 10, 2022 Posts MP Social

Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]

April 15, 2022 Tag Management System MP Social

Why Paid marketers need a different Tag Management System?

In today’s MarTech world, change is the norm. Major product announcements by the prominent tag management vendors force users to re-evaluate their tag management strategies and […]

April 12, 2022 First party data, Learn Server-side tagging, Tag Management System, Third party trackers MP Social

How the role of Third-Party Cookies in Programmatic Advertising and AdTech is diminishing and switching to first-party cookie

It would be a flagrant understatement to cite the role of third-party cookies in advertising as we know it today. However, the current trends have forced […]

April 12, 2022 Learn Server-side tagging, Server side tagging MP Social

How does a Tag Manager improve website performance?

Performance is at the forefront of the list when talking about websites. Many organizations are susceptible to user experience and how much of a difference between […]

March 22, 2022 Posts MP Social

MagicPixel is now AICPA SOC2 certified. What is AICPA SOC2?

Information security or privacy compliance is a source to be concerned for all businesses which outsource critical business operations to third-party providers (e.g., SaaS, cloud computing […]

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