server side tagging

August 10, 2021 Learn Server-side tagging Puneeth Rajanna

Simplify and power-up GTM server-side tagging with your existing data layer

Google Tag Manager (GTM) responded immediately with a server-side integration when browsers started restricting marketers. This is a great move for those using any of the […]

March 30, 2021 Marketing Analytics, Server side tagging, Tag Management System Puneeth Rajanna

Achieve Marketing Attribution with Server-side tag manager

Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?

March 23, 2021 Data security, Server side tagging Puneeth Rajanna

Securing Customer Data with server-side tag management

A server-side tag manager eliminates non-compliant practices for better data security and user privacy and preference protection.

March 17, 2021 Server side tagging, Website performance Puneeth Rajanna

Your 7X guide with server-side tagging | Benefits with Magic Pixel

The underlying differentiator and value addition is a great deal of transparency and control over data for the marketer. Server-side tagging also provides similar control to the users at the end of any brand interaction.

March 16, 2021 Server side tagging Puneeth Rajanna

Everything marketers need to know | Getting Started with server-side tagging

In any marketing, it is said that “If you can’t measure, it didn’t happen” so it is imperative tagging is indispensable to measure visits and visitor behavior. If you are already using a tag manager, then you might have explored all there to tagging. But, you would have also noticed sharp changes to the traffic and the true customer data that you have been able to capture. This is when marketers need to employ server-side tagging as a fundamental tag management practice.

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