server side tagging

May 10, 2022 Posts MP Social

How our ID Link Service can work with the Customer Match Tool that Google is proposing

How our LinkedID service can work with Customer match tool Google is proposing With the third-party cookie-less days dawning closer, even marketers who have invested in […]

April 12, 2022 Learn Server-side tagging, Server side tagging MP Social

How does a Tag Manager improve website performance?

Performance is at the forefront of the list when talking about websites. Many organizations are susceptible to user experience and how much of a difference between […]

March 23, 2022 Posts MP Social

MagicPixel is now recognized in G2.

Finding comprehensive reviews of software products was often a huge hassle in the days gone by. While there were reviews on several platforms, it wasn’t easy […]

March 22, 2022 Posts MP Social

What is Intelligent Tracking Prevention & How Does it Affect Your Advertising?

Apple’s Intelligent Tracking Prevention caused quite a stir (and still continues to date) regarding marketing and advertising. After all, years of marketing attribution models were wrecked […]

February 9, 2022 First party data, Server side tagging, Tag Management System MP Social

What is Conversion Measurement and how to make the best of it?

Marketers in today’s world live by a few set rules, and one of them is to make the best of conversions or increased conversions. We are […]

January 13, 2022 First party data, Server side tagging, Tag Management System MP Social

Rethinking advertising pixels: Unlocking the full potential of your customer data with server-side activation

Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]

January 7, 2022 Data Privacy Compliance, Server side tagging MP Social

Achieve privacy compliance and improve site performance with server-side tagging

Brands have suddenly found themselves in a quandary to keep up with the rapidly changing data privacy landscape. During most part of this millennium, privacy compliance […]

December 31, 2021 Server side tagging, Tag Management System MP Social

Client-side tagging vs. Server-side tagging – A brief comparison

Before we discuss about client-side tagging and server-side tagging, let’s briefly understand what is a tag. What is a tag? How does it work? Tag is a code […]

August 10, 2021 Learn Server-side tagging Puneeth Rajanna

Simplify and power-up GTM server-side tagging with your existing data layer

Google Tag Manager (GTM) responded immediately with a server-side integration when browsers started restricting marketers. This is a great move for those using any of the […]

March 30, 2021 Marketing Analytics, Server side tagging, Tag Management System Puneeth Rajanna

Achieve Marketing Attribution with Server-side tag manager

Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?

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