Tag Archives: Intelligent Tracking Prevention

March 22, 2022 Posts MP Social

What is Intelligent Tracking Prevention & How Does it Affect Your Advertising?

Apple’s Intelligent Tracking Prevention caused quite a stir (and still continues to date) regarding marketing and advertising. After all, years of marketing attribution models were wrecked […]

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January 13, 2022 First party data, Server side tagging, Tag Management System MP Social

Rethinking advertising pixels: Unlocking the full potential of your customer data with server-side activation

Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]

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December 22, 2021 Data Privacy Compliance, Data security MP Social

Data privacy laws in the United States and how they affect your business

Continuing with our series of articles on privacy laws, we discuss the status of privacy laws in United States. The United States is going through a […]

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