The digital marketing field is filled with innovative, integrated solutions. Companies have a tremendous opportunity to collect, arrange, and use user data from numerous sources to […]
In May, the E.U.’s General Data Protection Regulation (GDPR), the most significant revision to data privacy rules in more than 20 years, went into effect. It […]
There have been several interesting developments regarding Google Analytics in the EU. Brands were already treading perilous waters when it came to GDPR compliance. However, a […]
Apple’s Intelligent Tracking Prevention caused quite a stir (and still continues to date) regarding marketing and advertising. After all, years of marketing attribution models were wrecked […]
Data in its bare essence is a powerful thing. However, its impact and importance assume a whole different level when you add the factor of real-time. […]
Is it possible to accurately track customer data while also ensuring privacy compliance? Marketers have been scratching their heads over this question for the better part […]
Brands have suddenly found themselves in a quandary to keep up with the rapidly changing data privacy landscape. During most part of this millennium, privacy compliance […]
Continuing with our series of articles on privacy laws, we discuss the status of privacy laws in United States. The United States is going through a […]
A server-side tag manager eliminates non-compliant practices for better data security and user privacy and preference protection.
The cookie landscape is eroding and adblockers are on the rise! Client-side tagging will soon get extinct and the other side of the tunnel indicates the […]