gdpr

April 12, 2022 Data Privacy Compliance, GDPR Compliance, Tag Management System, Website performance MP Social

Steps Brands can take to protect user PII being shared with Google Analytics and comply with GDPR.

There have been several interesting developments regarding Google Analytics in the EU. Brands were already treading perilous waters when it came to GDPR compliance. However, a […]

March 22, 2022 Posts MP Social

What is Intelligent Tracking Prevention & How Does it Affect Your Advertising?

Apple’s Intelligent Tracking Prevention caused quite a stir (and still continues to date) regarding marketing and advertising. After all, years of marketing attribution models were wrecked […]

January 7, 2022 Data Privacy Compliance, Server side tagging MP Social

Achieve privacy compliance and improve site performance with server-side tagging

Brands have suddenly found themselves in a quandary to keep up with the rapidly changing data privacy landscape. During most part of this millennium, privacy compliance […]

December 22, 2021 Data Privacy Compliance, Data security MP Social

Data privacy laws in the United States and how they affect your business

Continuing with our series of articles on privacy laws, we discuss the status of privacy laws in United States. The United States is going through a […]

March 23, 2021 Data security, Server side tagging Puneeth Rajanna

Securing Customer Data with server-side tag management

A server-side tag manager eliminates non-compliant practices for better data security and user privacy and preference protection.

September 2, 2020 Data Privacy Compliance, Data security, First party data, Posts, Tag piggybacking, Third party trackers, Website performance Puneeth Rajanna

Advantages of Server-side tag management

The cookie landscape is eroding and adblockers are on the rise! Client-side tagging will soon get extinct and the other side of the tunnel indicates the […]

Tag Archives: gdpr