Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing
Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]
Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]
Client-side pixel-led targeting is dead. All right, it’s soon pretty much going to be—two moments of silence in advance. So now, make way for server-side tracking. […]
Finding comprehensive reviews of software products was often a huge hassle in the days gone by. While there were reviews on several platforms, it wasn’t easy […]
Information security or privacy compliance is a source to be concerned for all businesses which outsource critical business operations to third-party providers (e.g., SaaS, cloud computing […]
Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]