first party identity

May 10, 2022 Posts MP Social

Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]

May 10, 2022 Posts MP Social

Server-side tracking made easy for Marketers

Client-side pixel-led targeting is dead. All right, it’s soon pretty much going to be—two moments of silence in advance. So now, make way for server-side tracking. […]

March 23, 2022 Posts MP Social

MagicPixel is now recognized in G2.

Finding comprehensive reviews of software products was often a huge hassle in the days gone by. While there were reviews on several platforms, it wasn’t easy […]

March 22, 2022 Posts MP Social

MagicPixel is now AICPA SOC2 certified. What is AICPA SOC2?

Information security or privacy compliance is a source to be concerned for all businesses which outsource critical business operations to third-party providers (e.g., SaaS, cloud computing […]

January 13, 2022 First party data, Server side tagging, Tag Management System MP Social

Rethinking advertising pixels: Unlocking the full potential of your customer data with server-side activation

Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]

Tag Archives: first party identity