Do you need a Customer Data Platform (CDP) for first-party data? Or, does a CDP need first-party data to build a unified customer view? The answer […]
Why should marketers use first-party data? Future is Consent-driven, Cookieless & model-based. First-party data is the building block. The data strategy of an enterprise determines the […]
In any marketing, it is said that “If you can’t measure, it didn’t happen” so it is imperative tagging is indispensable to measure visits and visitor behavior. If you are already using a tag manager, then you might have explored all there to tagging. But, you would have also noticed sharp changes to the traffic and the true customer data that you have been able to capture. This is when marketers need to employ server-side tagging as a fundamental tag management practice.