Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]
How our LinkedID service can work with Customer match tool Google is proposing With the third-party cookie-less days dawning closer, even marketers who have invested in […]
It would be a flagrant understatement to cite the role of third-party cookies in advertising as we know it today. However, the current trends have forced […]
There have been several interesting developments regarding Google Analytics in the EU. Brands were already treading perilous waters when it came to GDPR compliance. However, a […]
Finding comprehensive reviews of software products was often a huge hassle in the days gone by. While there were reviews on several platforms, it wasn’t easy […]
The conversations about data privacy for any marketer in the current scenario are bound to be uncomfortable in every sense. After all, why not? Whatever advertising […]
The GDPR or General Data Protection Regulation came as a severe challenge to ad-tech companies that built their business model around collecting, storing, and selling user […]
Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]