Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing
Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]
Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]
How our LinkedID service can work with Customer match tool Google is proposing With the third-party cookie-less days dawning closer, even marketers who have invested in […]
It would be a flagrant understatement to cite the role of third-party cookies in advertising as we know it today. However, the current trends have forced […]
There have been several interesting developments regarding Google Analytics in the EU. Brands were already treading perilous waters when it came to GDPR compliance. However, a […]
Finding comprehensive reviews of software products was often a huge hassle in the days gone by. While there were reviews on several platforms, it wasn’t easy […]
The conversations about data privacy for any marketer in the current scenario are bound to be uncomfortable in every sense. After all, why not? Whatever advertising […]
The GDPR or General Data Protection Regulation came as a severe challenge to ad-tech companies that built their business model around collecting, storing, and selling user […]
Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]