Before we discuss about client-side tagging and server-side tagging, let’s briefly understand what is a tag. What is a tag? How does it work? Tag is a code […]
In any marketing, it is said that “If you can’t measure, it didn’t happen” so it is imperative tagging is indispensable to measure visits and visitor behavior. If you are already using a tag manager, then you might have explored all there to tagging. But, you would have also noticed sharp changes to the traffic and the true customer data that you have been able to capture. This is when marketers need to employ server-side tagging as a fundamental tag management practice.