Apple’s Intelligent Tracking Prevention caused quite a stir (and still continues to date) regarding marketing and advertising. After all, years of marketing attribution models were wrecked […]
Brands have suddenly found themselves in a quandary to keep up with the rapidly changing data privacy landscape. During most part of this millennium, privacy compliance […]
Continuing with our series of articles on privacy laws, we discuss the status of privacy laws in United States. The United States is going through a […]
A server-side tag manager eliminates non-compliant practices for better data security and user privacy and preference protection.