March 30, 2021
Marketing Analytics, Server side tagging, Tag Management System
Puneeth Rajanna
Achieve Marketing Attribution with Server-side tag manager
Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?
