Agility determines the highest ROI. The faster a marketer can incorporate feedback from user behavior into real-time campaigns, the higher is the ROI. Tag management solutions (TMS) have transformed user experience across websites and mobile apps. Interactions have transformed to a whole new level. Most of all, a TMS helps marketers micro manage tags at scale.
A tag management system enables marketers to remain competitive in the evolving online market. Not only among the markets, but also competitive with its own performance benchmarked from the past. Tags have nailed user behavior and transaction patterns to achieve an optimal ROI.
Tag management systems have improved three problem areas:
Time & Productivity booster for marketers
1. Time Saver
A tag management system came to the rescue of a marketer to save time from long manual cycles of web tagging. This sigh of relief also extended to mobile app tagging. But now, the definition of time saving has changed with the next-gen tag management solutions. It is about automating the process of tagging and also bringing down those tags that no longer matter. Magic Pixel allows for marketers to add an expiry date to each tag. It allows you to renew or remove tags from a campaign, while automating this entire process.
2. Tag Publishing Cycle
Shortening tag publishing cycles has evidently saved time for marketers. It has also freed up IT resources and the bandwidth of tag management infrastructure. The back and forth that marketers and IT personnel face has been minimized. Magic Pixel has made the process of tag management even more effortless because it is a marketer’s tool. It does not need any IT dependency even with tool integrations. The SDKs are pre-sorted and added to the library. All the marketer has to do is pick and choose the tools to integrate into the tag management platform.
Publishing tags, configuring rules, pausing tags, vendor management — all this can happen with an intuitive interface while just toggling buttons.
Optimal Performance and ROI for marketers
1. Website Performance
Tags can slow your website too. When a user wants to view your website, your website not only loads the text and images, it also needs to load the background scripts. These are not just functional scripts but those that track user behavior, collect data, seek permission to follow users, and customize experiences. Loading these tags can slow down your website. And that’s where a TMS is a must-have.
Tag management systems organize containers behind the scenes for quick loading times. It reduces latency by firing only tags that matter to the specific experience of a user.
2. Integrator of marketer’s toolbox
The system also allows marketers to work smarter, not harder. TMS has evolved to bring email marketing tools, personalization tools, analytics, CRM, and other customer data tools work in synchrony. TMS brings data from many sources in a consumable format. These are managed in tandem to the desired marketing results. A tag management system enables your team to focus on providing value. A marketer-friendly tag management system allows your company to become more profitable.
Better Customer Insights
The core purpose of firing tags is to gain better insights into attribution, user experience, enterprise analytics, ad optimization wherever customer interaction is involved.
1. Channel and Campaign Attribution
A marketer is often hungry for insights that tell them optimal ROAS. It could be a channel or a specific campaign. Tags can bring this data to a marketer. However, with browser tracking prevention, cookie restrictions, and diminishing presence of first-party data, existing tag managers don’t provide enough attribution insights.
That brings the need for a tag management system like Magic Pixel which can devise strategies to help marketers achieve better attribution despite data restrictions.
2. User experience
User’s journey on a website or mobile app would change at every moment of exposure to your company or product information. Data has to be instilled into other systems and stored for immediate action from a marketer. Every user’s experience matters for lead generation, cart abandonment, product upgrades, loyalty engagement, and retention. Magic Pixel provides anomaly detection to monitor tags and data in real-time..
3. Enterprise Analytics
With the data that ties back the customer journey & experience, tag management is relevant for enterprise analytics. Chat interfaces on the website, customer support tickets, product interaction provide customer data to other systems that enable marketers to take smarter decisions.
Sound tag management is not just for the marketing function, but also aids the rest of the organization to remain customer-centric.
4. Ad Optimization
This is an extension to better attribution. Tags provide data on where existing ads are faltering and shed light on ads that can perform better. They let the marketer leverage the most with the existing tools available. Magic Pixel is designed to provide such insights to e-commerce, BFSI, healthcare, and other such large sector organizations.
While this is the value that a tag management platform can bring forth, there are many other challenges that a marketer has to deal with.
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