Conversion rate optimization (CRO) is the practice of raising the number of people who do a desired activity, like completing a purchase or filling out a form, on a website or application. The use of server-side tagging to gather and examine user data is one of the main methods that companies may increase their CRO.

Using server-side code rather than client-side code that runs on the user’s device, server-side tagging is a technique for monitoring user behavior on a website or application. Businesses can utilize server-side tagging to better understand how users engage with their website or application, and they can use this knowledge to influence their data-driven decisions about how to enhance user experience and boost conversions.

Server-side Tagging and CRO
Server-side Tagging and CRO

The ability for organizations to gather and analyze data in a more precise and trustworthy way is one of the key benefits of server-side tagging. A number of elements, including browser add-ons and ad blockers, can interfere with client-side tagging and prevent or change the information that is gathered. Contrarily, server-side tagging is unaffected by these elements, resulting in more precise and trustworthy data collection.

The ability to gather a greater variety of data is another benefit of server-side tagging for enterprises. For instance, server-side tagging can additionally gather information about the user’s network and device, whereas client-side tagging can only gather information about user behavior on the website or application. Businesses can utilize this information to improve the user experience by gaining a more thorough understanding of how visitors engage with their website or application.

When it comes to CRO, server-side tagging can be used to track a wide range of metrics, such as:

  • Bounce rate: The percentage of users who leave a website or application after only visiting one page.
  • Engagement: How long users spend on a website or application, and how many pages they visit.
  • Navigation: The pages that users visit, and the order in which they visit them.
  • Conversion rate: The percentage of users who take a desired action, such as making a purchase or filling out a form.
  • Funnel analysis: The percentage of users who progress through different stages of a conversion process.

Businesses can use this information to pinpoint the parts of a website or application that are driving visitors away or causing them to lose interest and then make data-driven decisions about how to enhance the user experience. For instance, a website may not be giving the information users are seeking for if a large number of visitors leave after only seeing one page. In this case, the company may wish to make the website’s navigation or content more user-friendly.

Server-side tagging not only enables data collection but also real-time data analysis for enterprises. This implies that companies can spot problems as they arise and debug them, which enables them to quickly fix the website or application and improve user experience.

And at last, server-side tagging is an effective tool for improving conversion rate optimization (CRO) by providing businesses with accurate, reliable, and comprehensive data about user behavior and allowing them to analyze it in real-time. Businesses can gain a deeper understanding of how users interact with their website or application by using server-side tagging to track key metrics such as bounce rate, engagement, navigation, conversion rate, and funnel analysis, and use this information to make data-driven decisions about how to improve the user experience and increase conversions.