Server-Side media pixel tagging is the way to go about implementing all your media tags and pixels. A server-side tag manager is the minimum viable product for e-commerce websites and mobile apps that need to implement media pixels.
Bringing in a Tag management solution (TMS) provides data access, control, and autonomy to marketing teams. Marketing teams use TMS to eliminate or at least minimize marketing dependency on IT teams. Marketers add TMS to execute their marketing strategies at lightning speed.
With the maturity and added complexity of Digital Marketing as a function, a traditional TMS by itself is not enough anymore. Marketing demands more from your Tag Management solutions/software.
Does your Tag Management System support server-side media pixel tagging?
Magic Pixel is a next-gen tag management system that transforms your website and mobile app performance by reducing the time spent on media tag management processes, detects anomalies with no-code knowledge.
It comes with in-built best practices of tag management and data privacy governance & compliance. Cut down the pixel implementation time with over 75 pre-built integrations with media providers and growing. It inherently enables server-side tag execution and enhances client-side tagging.
With increased regulations worldwide (CCPA, GDPR, LGPD), our solution makes it easy for marketers and legal teams to comply with any data compliance rule in a few clicks.
Transform marketing with a server-side enabled tag management system
Surveys show on average, marketers and agencies put somewhere upwards of 20 tags/pixels per page. If you have ten pages, you end up managing 300 to 400 tags, just for a 10-page website. What happens to this number if you own an e-commerce website with 50 or 100 products. You will be up for a mind-boggling tag pool. All these tags sitting on the client-side firing from the browser can slow down the load time and reduce the website performance. Now, imagine moving all these tags out of your browser!
Voila! It’s easy to make this transfer from client-side to server-side easy with Magic Pixel. But, there is another aspect that boosts your website performance. Firing these pixels from the server-side cuts down so many network calls, boosting your website performance.
Media partners collect and distribute site visitor data to all the media partners. Magic Pixel provides a managed and auditable environment that runs in a server-side environment. You should also be able to build or configure PII data monitoring. This allows you to watch over and block any sensitive data reaching media partners.
It is no longer a question of how much time and resources every business has to spend. It is about owning a process that complies with consumer data collection and protection norms. Now, data organizations that gain the ability to govern how customer data is shared or blocked in real-time, stay ahead. You pick an Acronym, CCPA, GDPR, LGPD, PIPEDA, to name a few. The bottom line is first-party-driven digital marketing strategy needs to be automated to suit data privacy compliance. Magic Pixel can make this happen for you so that you can put your focus back on your integral KPIs.
Magic Pixel is designed to suit the needs of an e-commerce website or mobile app. Our tag management system can help the most significant investment any e-commerce company does in their marketing, the ‘Ad Spend.’ To know more about Magic Pixel and how it can solve your tag management problems with server-side media pixel tagging, book a 30-minute demo with us.
What is server-side tagging? Server-side tags are secure HTTP response tags. Server-side tagging involves running these tags through a first-party server or back-end environment. On the other hand, client-side tagging tracks requests directly from the client-side (or browser) to third-party servers. This is a more preferred and secure way of firing tags and tracking data. With this, the data runs through your server before you send it to an external receiver like Google Analytics, Facebook, or Bing. For more information about Server-side tagging.