Server-Side media pixel tagging is the way to go about implementing all your media tags and pixels. This is the minimum viable product for e-commerce websites and mobile apps that need to implement media pixels.
Historically, Tag management solutions (TMS) were built to give data access, control, and autonomy to marketing teams. TMS was meant to eliminate or at least minimize marketing dependency on IT teams. It was initiated to enable marketers to execute their marketing strategies at a lightning speed.
With the maturity and added complexity of Digital Marketing as a function, a traditional TMS by itself is not enough anymore. Marketing demands for more from your Tag Management solutions/software.
Is your Tag Management System built to support server-side media pixel tagging?
Magic Pixel is a next-gen tag management system that transforms your website and mobile app performance by reducing the time spent on media tag management processes, detects anomalies with no-code knowledge.
It comes with in-built best practices of tag management and data privacy governance & compliance. Cut down the pixel implementation time with over 75 pre-built integrations with media providers and growing. It is inherently designed to enable server-side tag execution and enhance client-side tagging.
With increased regulations worldwide (CCPA, GDPR, LGPD), our solution makes it easy for marketers and legal teams to comply with any data compliance rule in a few clicks.
Transform marketing with server-side enabled tag management system
Improved website performance:
Surveys show on average, marketers and agencies put somewhere upwards of 20 tags/pixels per page. If you have 10 pages, you end up managing 300 to 400 tags, just for a 10-page website. What happens to this number if you own an e-commerce website with 50 or 100 products. You will be up for a mind-boggling tag pool. All these tags sitting on the client-side firing from the browser, can slow down the load time and reduce the website performance. Now, imagine moving all these tags out of your browser!
Voila! It’s easy to make this transfer from client-side to server-side easy, with Magic Pixel. But, there is another aspect that boosts your website performance. When these pixels are fired from the server-side, it cuts down so many network calls, boosting your website performance.
Security & Data protection:
Site visitor data is now collected and distributed to all the media partners. Magic Pixel provides a managed and auditable environment that runs in a server-side environment. You should also able to build or configure PII data monitoring. This allows you to watch over and block any sensitive data reaching media partners.
Privacy first and Marketing next:
It is no longer a question of how much time and resources every business has to spend. It is about owning a process that complies with consumer data collection, and protection norms. Now, data organizations need to gain the ability to govern how customer data is shared or blocked in real-time. You pick an Acronym, CCPA, GDPR, LGPD, PIPEDA to name a few. The bottom line is your digital marketing strategy needs to be automated to suit data privacy compliance. Magic Pixel can make this happen for you, so you can put your focus back on your integral KPIs.
Magic Pixel is designed to suit the needs of an e-commerce website or mobile app. Our tag management system can help the most significant investment any e-commerce company does in their marketing which is the ‘Ad Spend’. To know more about Magic Pixel and how it can solve your tag management problems with server-side media pixel tagging, book a 30-minute demo with us.
Server-side tags are secure HTTP response tags. Server-side tagging involves running these tags through a first-party server or back-end environment. On the other hand, client-side tagging tracks requests directly from the client-side (or browser) to third-party servers. This is a more preferred and secure way of firing tags and tracking data. With this, the data runs through your own server before you send it to an external receiver like Google Analytics, Facebook, or Bing. For more information about Server-side tagging.