Media Tag/pixel can have defined Data Elements to capture and send as part of pixel call to provider. The Data Elements section lets you define customer data elements or gives an option to select out of box data elements that are capturing data as a default element.
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In Magic Pixel Projects feature allows Customers to create unique projects for each of their websites or web properties and manage the implementation independently and have proper access control separation. Similar to Vendors drop down, Projects drop down allows users to switch between projects seamlessly within a login session.