Alarms are the alerts you configure to monitor a single tag, a provider or a combination of tags and attributes, These alarms follow a custom Anomaly detection model. Alerts can be set to go out in a configurable time range of the day to an email.
For sake of simplicity and maintenance, MP provides 2 out of the box environments for every client to set up and configure tags to develop,test and publish. Any time you select a tag to publish, all the dependent Data Elements and Qualification Criteria will be auto selected to be published.
Under the Vendors feature provides the ability for an user to be part of multiple Magic Pixel implementations across different customers. As in today Marketing Agencies usually support more than one client implementations, they are required to log off and log back on with different user credentials for each customer. With this drop down option, users with access can seamlessly switch between Clients.
Qualification Criteria is the rule that you define on what condition/s a tag/pixel needs to fire.
Media Tag/pixel can have defined Data Elements to capture and send as part of pixel call to provider. The Data Elements section lets you define customer data elements or gives an option to select out of box data elements that are capturing data as a default element.