Server Side Analytics Tracking

How to Activate First Party Segments on Social and Search

Customer interactions have never been more critical, especially when third-party cookies will be wiped out by 2023. As our marketing expert recently explained in a blog post, getting capable of promoting effectively without third-party data is critical, but you must first understand your company’s latest first party data.
Every marketer recognizes that first-party data enables the creation of highly tailored branded advertisements that can focus on specific users. These relatively low marketing can be your most profitable, but how can you leverage your first-party analytics to generate the best activities like marketing and collection?
The best part is that today’s modern marketers could use Facebook and Google’s analytical capabilities to attract more audiences that are similar to their first-party users’ activities and qualities. Here’s a quick rundown of some of the ways you can use your first party identity on social media to boost your marketing efforts.

What is first party data?

Information that websites, marketers, and editors acquire directly from visitors and searches is referred to as first party data. This includes actions taken on your websites and apps by visitors, data they provide through forms, social media, survey data, and data already stored in the Customer relationship management system

What Can Marketers Do with First party Data?

Because of its excellent quality, first party data is beneficial. You know it’s factual because you got it straight from the source, and you know it’s essential to your business since it came from your audience.
Another perk of first-party data is that data privacy concerns are minimal because you know its source and own it as the marketer who gathered it from your market. Finally, because first-party data is of such a top standard, companies have a wide range of alternatives for how to use it.
Although third-party data receives greater attention, first-party data is hugely significant and should not be neglected. Companies may obtain a tremendous amount of user information with the correct execution and analysis, enabling them to gain a competitive edge and more successfully target their marketing.

The Advantages of Using First party Data

The best part about first-party data is that it is more credible than third-party data since visitors have agreed to the data and information getting collected. The following are some of the advantages of using first-party data:
Collecting such data enables more specific targeting, increasing the value and likelihood of your lead generation. Your ROI can be considerably higher than the data you obtain from the renowned third-party cookies if you use it correctly.
Companies can develop more customized interactions and user experiences with their brands if they have authentic information about clients. As a result, the client gains confidence that you use their data as you promised by presenting them with customized content, coupons, and ads.
By linking first-party identity, an organization may observe how a client moves across several platforms, allowing them to establish a user experience and start constructing a profile. Knowing your target audience is essential for better fulfilling their needs and building and maintaining long-term engagements.

Segment Your CRM Lists First

CRM segmentation is classifying your customer base based on demographics, buying history, or other factors that are relevant to your business. It’s much easier to cater to your customers’ specific goals when launching new marketing campaigns when your CRM list is segmented into smaller segments based on the common similarity.
Customer segmentation allows businesses to do it as close to communicating personally to a customer as possible, giving them the impression that you understand their specific problem area, goals, and values. To accomplish your goal, CRM data can be divided in an almost infinite number of ways, but here are a few of the most common:
  • By Demographics
  • By Email Opening Behaviour
  • By Past Purchase History
  • By Activity on Your website
  • By Stages of Buying
Your sponsored advertisements will be more effective at driving your seasonal marketing and sales goals if your first-party segments are more substantial and specified
With the introduction of the ability to opt-out of being monitored by applications in iOS 14 and Google’s deprecation of third-party cookies, first-party identity has become a significant player in the digital marketing industry. The evolving privacy environment has a significant impact on the digital marketing industry, and the following factors cause it:
  • A shift in client perception.
  • GDPR, CCPA, and other privacy regulations
  • Changes in privacy from leading players like Google and Apple.
These factors contribute to reduced campaign efficiencies, advertising ROI, and scale limitations.

Conclusion

Today’s most efficient advertising platforms provide potent tools for utilizing your first-party data to attract more audiences across social media and search platforms. Innovative brands will combine, categorize, and then use their first-party data across different connections and ad campaigns to create an engaging experience for users and those who closely resemble their users throughout the season.
Are you still pondering switching to first party data via server side tagging? Let us help. Our team at MagicPixel will help you see the numerous benefits of taking the leap. So book a short demo with us, and we will get back to you at the earliest.