Magento is used by about 200,000 websites, and yours might be one of them. Magento is an Adobe-owned e-commerce website platform that focuses on building e-commerce websites. Users of Magento have access to hundreds of unique features that enable them to communicate with and sell their products to clients
According to a Google study, shoppers were 40% more inclined to go over their spending limits if they thought their shopping experiences were more tailored to them. So, it makes sense that businesses worldwide are looking for creative solutions to give their customers better and more relevant shopping experiences.
Few e-commerce platforms can supply the technology necessary to customize the online buying experience, even though many give their users the tools needed to develop feature-rich websites. This is due to the fact that, without the help of server-side tagging and GA4, it is almost hard to adapt your products and branding to your customers in real-time.

What Is Magento?

One of the top eCommerce platforms is Magneto. It was developed by its designers using open-source software. This allows users to alter their online store’s appearance, features, and content without affecting the purchasing experience. Additionally, Magento offers its consumers a wide range of functional tools and capabilities. Tools for marketing, SEO, and catalog management are all included.
Overall, any size store can use the platform. Magento provides both a basic Magento Open Source and a paid Magento Commerce, so the platform can grow and adapt with your business whether you serve just a few or a million consumers. As their operations expand, firms frequently need to switch platforms.
However, Magento makes it simple to remain in one place while expanding. Additionally, the platform gives users a selection of plug-ins and themes to choose from so they may customize their websites as they wish. Further, they can strengthen user relationships and improve user experiences.

Who Should Use Magento?

You should consider using Magento to manage or own an online store. The platform’s designers made it simple for regular people to utilize. You, therefore, don’t require technical or developmental experience.
The system is solid, though. The system becomes a bit more complicated as you expand because it can manage millions of customers. Typically, companies must use outside assistance. Magic Pixel has various integrations for easy implementation of tags and media pixels that transforms website and mobile app performance of Magento users.

What Do Magento Extensions Do?

Users can add Magento extensions, which are pieces of software, to their web shops. They accomplish a number of objectives, including quickening page loads and enhancing user experience.
The backend integration of these programs and services with your online store gives clients more options than ever. The Magento Marketplace offers a huge selection of Magento extensions. There are extensions available for a variety of purposes:
  • Data collection
  • User Services
  • Security
  • Online Marketing
  • Site improvement
You should search for the appropriate software at the Magento Marketplace if you want to add something unique to your store, combine other company accounts, or enhance something that currently exists within your store.
MagicPixel’s extensions like server-side tagging, GA4, and identity and attribution can help Magento users to expand their business. In addition, you can easily switch from third-party cookies to a cookie-less world with the help of MagicPixel’s first-party data strategy.
How Magento Customers can leverage MagicPixel extension for Server-side tagging, GA 4, identity, and attribution
How Magento Customers can leverage MagicPixel extension for Server-side tagging, GA 4, identity, and attribution

Benefits and Drawbacks of Magento

Let’s now examine the platform’s advantages and disadvantages. This will assist you in determining whether or not you should initially explore Magento as an eCommerce platform.
Since Magento 2 is currently the active and suggested version of the software, we’ll look at its advantages and disadvantages.

Benefits of Magento

  1. High Flexibility & Customization
  2. The platform offers users flexibility.
  3. The platform provides services for no cost.
  4. Advanced SEO
  5. GDPR & Other Compliance Laws

Cons of Magento

  1. Costs associated with hosting and security
  2. Technical Support for Customizing
  3. Paid Customer service
Magento allows retailers to create a robust online store quickly. Numerous features, integrations, and community support are included. Effective scalability is made possible by flexibility and agility. You can quickly extend your business and reach new areas. In addition, you may future-proof your company by implementing new technologies with the assistance of Magento.


Retailers can create online shops that provide an app-like experience thanks to Magento. In the end, conversion rates dramatically increase. As a result, in the years to come, there will be a sharp rise in the number of Magento stores that see considerable growth in revenue.
MagicPixel comes with various extensions for Magento customers to focus on mobile marketing. Server-side tagging can help in data collection. Our GA4 integration can help you to switch from Universal Analytics to GA4 easily. Book a demo to know more.