As digital advertising moves away from cookies, direct-to-consumer businesses must adapt and find new ways to track and measure their marketing efforts. That’s where Magic Pixel comes in: a robust tracking and customer data platform that assists D2C businesses in collecting and analyzing data from website visitors. And now, with the new Magic Pixel Magento extension, it’s even easier to use this platform on your Magento e-commerce store. In this blog post, we’ll show you how to use Magic Pixel Magento extension and how it can help you transition to a cookie-free world.
Why D2C Companies Need to Transition to a Cookieless World
As you may be aware, third-party cookies are being phased out by many digital advertising platforms, including Google and Facebook, in favor of more privacy-focused tracking methods. This means that if D2C companies want to continue driving revenue and growth, they must find new ways to track and measure their marketing efforts. Fortunately, Magic Pixel Magento extension provides a comprehensive tracking and customer data platform that can assist direct-to-consumer businesses in adapting to this new reality.
How Magic Pixel Helps D2C Companies
Magic Pixel is a powerful tracking and customer data platform that can help D2C companies improve the quality of their marketing data, achieve better event match rates on Facebook leading to higher ROAS and lower CPC, and accurately track click-through attribution owing to first-party identity. Here are some of the key benefits of using Magic Pixel:
- Improved Data Quality: With Magic Pixel, D2C companies can collect and analyze first-party data directly from their website visitors. This means that they can get a more accurate picture of their customers’ behavior and preferences, which can help them make better marketing decisions.
- Better Event Match Rates on Facebook: Magic Pixel’s server-side tracking can help D2C companies achieve better event match rates on Facebook, which can lead to higher ROAS and lower CPC. This is because server-side tracking is not reliant on third-party cookies, which are being phased out by Facebook.
- Accurate Click-Through Attribution: Magic Pixel’s first-party identity allows D2C companies to accurately track click-through attribution. This means that they can see which marketing channels are driving the most traffic to their website and optimize their marketing strategies accordingly.
How to Use the Magic Pixel Magento extension?
If you’re using Magento for your e-commerce store, you can easily install and use the Magic Pixel Magento extension. Here’s how:
Step 1: Install the Magic Pixel Magento Extension
To install the Magento extension for Magic Pixel, follow these steps:
- Log in to your Magento account.
- Go to the Magento Marketplace and search for “Magic Pixel.”
- Click on “Add to Cart” and follow the on-screen instructions to purchase the extension.
- Download and install the extension on your Magento store.
Step 2: Configure Server-Side Tracking
Once you’ve installed the Magic Pixel Magento extension, you’ll need to configure server-side tracking. Here’s how:
- In the Magic Pixel app, go to the “Server-Side Tracking” section.
- Click on “Add Domain” and enter your website’s domain name.
- Follow the on-screen instructions to set up server-side tracking.
Step 3: Configure First-Party Identity
Now that you’ve set up server-side tracking, you’ll need to configure first-party identity. Here’s how:
- In the Magic Pixel app, go to the “First-Party Identity” section.
- Click on “Configure” and follow the on-screen instructions to set up first-party identity.
Step 4: Set Up Accurate Attribution
Accurate attribution is crucial for identifying the channels that are driving the most traffic to your website and optimizing your marketing strategies accordingly. Here’s how to set up accurate attribution with Magic Pixel:
- In the Magic Pixel app, go to the “Attribution” section.
- Click on “Configure” and follow the on-screen instructions to set up accurate attribution.
Step 5: Analyze Your Data
As direct-to-consumer businesses transition to a cookie-free world, having a reliable tracking and customer data platform in place is more important than ever. Magic Pixel Magento extension provides a comprehensive solution for collecting and analyzing first-party data, improving event match rates on Facebook, and accurately tracking click-through attribution. You can easily install and use the Magic Pixel platform on your Magento e-commerce store by using Magic Pixel Magento extension. To get started, follow the steps outlined in this blog post and begin optimizing your marketing strategies today.