Taking back full control of your marketing analytics in a cookie-less world is possible. Period. During the cookie era, open-source and free analytics tools provided a basic overview of the customer behavior on the website. Free analytics tools came with limitations especially in the beta stage of server-side tagging
But now, they do not provide deeper insights about optimized targeting, first-party vs third party data, and other best practices. The irony is you might already have a data layer tracking events and other user parameters. But, with little utility out of pure client-side tagging, media pixels behave differently.
A Marketing Analytics interface for Server-side Tagging
Media Pixels take time to reflect on the dashboard and are isolated. So, as a marketer, your wishlist includes exclusive functions that are easier to implement.
As a marketer, you need an evolved marketing analytics capability. Data Scientists and data analysts deal with so much data. Marketers, however, have to rely on these Data Scientists or analysts to stitch & make sense of fragmented data . Now with browser restrictions, it makes impossible to know where the traffic is coming into your website. There is no persistent ID that can be assigned to deduplicate all your signals. There is a segway here, server-side tagging. But with free server-side options, there is no interface available for media pixel tagging.
This is where you need tag analytics that comes with a strong interface that can help you interpret and comprehend among data, and marketing teams. Magic Pixel’s analytics interface integrates data fed by tags over a persistent ID. The interface provides transparency to both Data and marketing teams.
A DIY analytics interface for Marketers
Tools such as Google Analytics, Mixed Panel, and Oribi are great sources of input data for marketing analytics. You can continue to use them while you dabble with a do-it-yourself, no-code analytical interface that does not depend on IT and tech resources and time.
You already have your martech stack arranged to set the lead or conversion engine in motion. While the technology is in place, what you need is visibility. Marketing analytics with a clear dashboard that not only deciphers tags but also customer insights that are drawn by those tags is what you need to build.
Magic Pixel does not disturb your existing tech stack. It enhances by adding a dashboard that integrates with your data layer and analytics stack. You can choose to add an interface either for pure client-side tagging or server-side tagging or a hybrid option.
Out-of-the-box integration for mobile apps
Tag management is not just about website analytics anymore.
You can opt for out-of-the-box integration and send data while integrating with marketing analytics tools such as Mixed panel and Oribi. This is not just for website analytics. This can also be extended to mobile apps with media pixels.
Using Magic Pixel’s smart integrations and our SDK, you can configure a postback and send it back to any media partner, affiliate, or third-party vendor. And, in this scenario, your media tags will fire even if you launch a new version of your app.
Server-side tag manager helps you flourish in a cookie-less world and stay afloat remaining compliant to data privacy needs.
Don’t lose the conversion excellence of your media pixels
Magic Pixel’s SDK allows data collected on the server to be treated as first-party data. It also helps you:
- accurately capture data from all sources
- record it into your analytics
- stay immune to being blocked by ATP, ITP, or any other adblocker.
These capabilities let you use marketing analytics for what it has been created for. The analytics interface which is the Magic Pixel dashboard makes it possible for:
- Campaign attribution
- Affiliate attribution and tracking
- Third-party media vendor management
- Campaign and channel optimization
- Ad Personalization and A/B testing
- Identify channel deficiencies
- Adjust strategies and tactics
- Gain customer insights
- Improve e-commerce sales
Apart from pure analytics, media pixels and analytics tags with server-side tagging practices can be extended to ad serving, bid management, rich media, retargeting, demand-side platforms, CRM, and ad modeling.
If you are an advertiser, then tags should tell you about how ads correspond to your sales. Server-side tagging powers your marketing analytics to provide insights, alarm anomalies, and make predictions to increase e-commerce sales.