Take back control of your data
with first-party data strategy.
Never too late to start collecting first-party data.
Server-side tagging, the solution you need.
Augment Privacy-first approach
Know your customers during paid marketing opportunities.
Experience data enrichment and implement customer segmentation while honoring your customer’s privacy preference.
Connect the dots
Between disparate interactions, events, and instances, integrate data elements to create a unified 360-degree view to understand your customers.
With unified data points, retain the personal relationship and implement personalization across cross-channel campaigns with owned first-party data.
Provide a privacy consent-driven feature-rich platform that your customers can trust to do business with you.
Don’t burn your marketing budget.
Retain the status quo with your paid marketing campaigns.
Continue to benefit from performance marketing with server-side tagging.
Attribute paid campaigns and channels.
Learn where your customers are coming from and motivations behind conversions. Invest in campaigns that give you the maximum ROI. Revive multi-touch attribution for paid marketing. Don’t be threatened by third-party cookies.
Better measurement and customized reporting
With attribution insights, now you can measure your campaigns with more precision. Diagnose broken tags in real-time that are troubling your campaign performance. Magic Pixel’s DIY interface lets you customize dashboards for your team to receive quick reports.
Better retargeting and remarketing
First-party data indicates high-potential targets for remarketing. Access cohort data to build long-term relationship and retarget for relevant products, later. Improve longevity of the customer-brand relationship and life-time value of customers (LTV).
What is the value for your money?
Customer Lifetime Value (LTV)
Better insights enable richer segmentation, ensuring you draw optimal value from customer relationships and increased longevity.
Return on Ad Spend (RoAS)
First-party data also empowers you with insights from attribution. It helps you invest more in those campaigns that work well vs those that don’t.
Low infrastructure cost
Why build your expensive infrastructure and team to maintain it? You can bring in a platform built for this and much more at a fraction of the cost.
Support User Preferences
You can use the platform to suppress and whitelist third-party vendors for your website, based on how you position the relation with your media provider. Consumers want protection and it’s in the advertisers’ best interest to honor it.
Global marketing across different regions will not be a concern from a compliance standpoint. We support GDPR, CCPA, LGPD and other international privacy legislations.
Automate Privacy Compliance
Build a First-Party Data Infrastructure
Third-party tools and platforms to promote first-party cookie management are in-built into the solution.
Get real-time data and insights with capabilities to stream data into your data ecosystem.
Get started with your First-party Data strategy
Don’t lose your customer data just like that. Prep your media pixels to collect first-party data.