Dependency tracking

Dependency Tracking as a best practice for tag management

“Tags depend on different data elements, rules, and variables.”

Each page contains multiple web tags. Despite all your efforts, you will see one ridiculous error that points to unidentified data elements. This ruins your efforts and sometimes costs you heavy.

Each tag is dependent on new variables, new rules along with tag code. When code changes are made to a tag, the dependencies are not taken into consideration. Even if a tag manager is diligent about the tag dependencies, the structural complexities and poor practices do not allow to maintain a clean flow of the tag management process. A traditional Tag Management System approaches this problem by creating a directory before publishing to production. Each tag going through the same process defeats the purpose of these tags due to the time involved in publishing a tag.

Even small errors in the TMS implementation can make your website tags unmanageable. It is important to track the performance of each tag and the data elements that these tags depend upon.

Quick retrieval of tags and their dependencies provides a clear picture of what data your tags are collecting, how they are transmitting data  to your Media providers, and which tags need to be updated.

Managing these tags, defining the variables, triggers, and implementing them using the right Tag Management System (TMS) are a few steps for tracking over a hundred tags seamlessly. 

Magic Pixel is designed to automate this process of dependency tracking while managing tags. We have instances where we reduced the time spent on dependency tracking, drastically. The tool brought down and solved tag management issues in 8 hours which otherwise took over a month. With just a click, you can access and fix all dependencies of any tag in your system.

Once the tags are created, you’d want to understand whether they are configured properly. Verify that the data elements are being tracked as shown below.

Data elements of a tag

You can track rules associated with a tag as shown here:

rules associate with a tag

We recommend other best practices that can ease out your tag management. Follow this series of Tag management Best Practices.

What are data elements?

Every tag is dependent on different data elements. Managing the dependency of a data element is one of the best practices to keep your tag management most efficient. Simply stated, in metadata, the data element is a unit of data. Such a unit of data when put to some kind of processing would be considered a data element. ACCOUNT NUMBER, NAME, ADDRESS, and CITY are some examples of a data element. Read further.