There have been several interesting developments regarding Google Analytics in the EU. Brands were already treading perilous waters when it came to GDPR compliance. However, a […]
Server-side tag managers execute tags on the server instead of the client’s browser. This reduces the number of calls from the browser and turbocharges webpage loading […]
The underlying differentiator and value addition is a great deal of transparency and control over data for the marketer. Server-side tagging also provides similar control to the users at the end of any brand interaction.
A sound data layer can help you implement the server-side tags in minutes rather than days or weeks. Seamless integration of data layers helps in quick […]