Changing the way we advertise is not easy, and marketers feel the pressure to change as consumers become more aware of their data.The new term for […]
Last year in 2020, the data privacy landscape for e-commerce marketers in the middle of the pandemic shifted rapidly. A World Federation of Advertisers (WFA) study […]
ITP and other tracking prevention updates have impacted Marketing Attribution, Customer Experience Optimization, Web and mobile app analytics.
We have introduced Intelligent Tracking Prevention in one of our earlier articles. Continuing on that, we are addressing how one can extend cookie duration in Safari. […]
In more ways than not users felt powerless on how they browse and how browsers enabled marketers to track their moves. ITP wanted to put onus […]