Server side tagging

April 12, 2022 Learn Server-side tagging, Server side tagging MP Social

How does a Tag Manager improve website performance?

Performance is at the forefront of the list when talking about websites. Many organizations are susceptible to user experience and how much of a difference between […]

February 9, 2022 First party data, Server side tagging, Tag Management System MP Social

What is Conversion Measurement and how to make the best of it?

Marketers in today’s world live by a few set rules, and one of them is to make the best of conversions or increased conversions. We are […]

February 9, 2022 First party data, Server side tagging, Tag Management System MP Social

State of Ad Fraud

Internet advertising and marketing is a rapidly growing industry that can yield positive results. However, this industry also has its dark side, one that is often […]

January 13, 2022 First party data, Server side tagging, Tag Management System MP Social

Rethinking advertising pixels: Unlocking the full potential of your customer data with server-side activation

Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]

January 7, 2022 Data Privacy Compliance, Server side tagging MP Social

Achieve privacy compliance and improve site performance with server-side tagging

Brands have suddenly found themselves in a quandary to keep up with the rapidly changing data privacy landscape. During most part of this millennium, privacy compliance […]

December 31, 2021 Server side tagging, Tag Management System MP Social

Client-side tagging vs. Server-side tagging – A brief comparison

Before we discuss about client-side tagging and server-side tagging, let’s briefly understand what is a tag. What is a tag? How does it work? Tag is a code […]

September 2, 2021 First party data, Server side tagging, Third party trackers Puneeth Rajanna

The role of a marketer changes in the post-cookie world

Changing the way we advertise is not easy, and marketers feel the pressure to change as consumers become more aware of their data.The new term for […]

May 25, 2021 Server side tagging, Tag Management System Puneeth Rajanna

Access to real-time data (Data Streaming) enriches customer profiles and creates an open insights ecosystem

Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to access data. But, data […]

April 1, 2021 Server side tagging, Tag Management System Puneeth Rajanna

What is crowd testing in the context of tag management?

Crowd Testing in general context is allowing or putting your digital properties as in Mobile Apps, Mobile Web, Desktop Web or IoT application to be tested […]

March 30, 2021 Marketing Analytics, Server side tagging, Tag Management System Puneeth Rajanna

Achieve Marketing Attribution with Server-side tag manager

Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?

Category: Server side tagging