Performance is at the forefront of the list when talking about websites. Many organizations are susceptible to user experience and how much of a difference between […]
Marketers in today’s world live by a few set rules, and one of them is to make the best of conversions or increased conversions. We are […]
Rethinking advertising pixels: Unlocking the full potential of your customer data with server-side activation
Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]
Brands have suddenly found themselves in a quandary to keep up with the rapidly changing data privacy landscape. During most part of this millennium, privacy compliance […]
Before we discuss about client-side tagging and server-side tagging, let’s briefly understand what is a tag. What is a tag? How does it work? Tag is a code […]
Changing the way we advertise is not easy, and marketers feel the pressure to change as consumers become more aware of their data.The new term for […]
Access to real-time data (Data Streaming) enriches customer profiles and creates an open insights ecosystem
Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to access data. But, data […]
Crowd Testing in general context is allowing or putting your digital properties as in Mobile Apps, Mobile Web, Desktop Web or IoT application to be tested […]
Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?