Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to access data. But, data […]
Crowd Testing in general context is allowing or putting your digital properties as in Mobile Apps, Mobile Web, Desktop Web or IoT application to be tested […]
Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?
Server-side tag managers execute tags on the server instead of the client’s browser. This reduces the number of calls from the browser and turbocharges webpage loading […]
Browsers have walled any kind of third-party data collection. All third-party cookies are extinct overnight. This means ad platforms such as Facebook Ads, Google Adwords, Bing […]
A server-side tag manager eliminates non-compliant practices for better data security and user privacy and preference protection.
The underlying differentiator and value addition is a great deal of transparency and control over data for the marketer. Server-side tagging also provides similar control to the users at the end of any brand interaction.
In any marketing, it is said that “If you can’t measure, it didn’t happen” so it is imperative tagging is indispensable to measure visits and visitor behavior. If you are already using a tag manager, then you might have explored all there to tagging. But, you would have also noticed sharp changes to the traffic and the true customer data that you have been able to capture. This is when marketers need to employ server-side tagging as a fundamental tag management practice.
Get introduced to seven ways of mastering digital behaviors, leveraging upon the benefits of a tag management system.
ITP and other tracking prevention updates have impacted Marketing Attribution, Customer Experience Optimization, Web and mobile app analytics.