Server side tagging

September 2, 2021 First party data, Server side tagging, Third party trackers Puneeth Rajanna

The role of a marketer changes in the post-cookie world

Changing the way we advertise is not easy, and marketers feel the pressure to change as consumers become more aware of their data.The new term for […]

May 25, 2021 Server side tagging, Tag Management System Puneeth Rajanna

Access to real-time data (Data Streaming) enriches customer profiles and creates an open insights ecosystem

Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to access data. But, data […]

April 1, 2021 Server side tagging, Tag Management System Puneeth Rajanna

What is crowd testing in the context of tag management?

Crowd Testing in general context is allowing or putting your digital properties as in Mobile Apps, Mobile Web, Desktop Web or IoT application to be tested […]

March 30, 2021 Marketing Analytics, Server side tagging, Tag Management System Puneeth Rajanna

Achieve Marketing Attribution with Server-side tag manager

Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?

March 25, 2021 Server side tagging, Website performance Puneeth Rajanna

Improve site performance and lighthouse scores with a server-side tag manager

Server-side tag managers execute tags on the server instead of the client’s browser. This reduces the number of calls from the browser and turbocharges webpage loading […]

March 24, 2021 Learn Server-side tagging, Server side tagging Puneeth Rajanna

What is server-side tagging?

Server-side tagging is when tags and media pixels are published from the server instead of the browser. Enabling first-party data collection in a cookie less world, […]

March 23, 2021 Data security, Server side tagging Puneeth Rajanna

Securing Customer Data with server-side tag management

A server-side tag manager eliminates non-compliant practices for better data security and user privacy and preference protection.

March 17, 2021 Server side tagging, Website performance Puneeth Rajanna

Your 7X guide with server-side tagging | Benefits with Magic Pixel

The underlying differentiator and value addition is a great deal of transparency and control over data for the marketer. Server-side tagging also provides similar control to the users at the end of any brand interaction.

March 16, 2021 Server side tagging Puneeth Rajanna

Everything marketers need to know | Getting Started with server-side tagging

In any marketing, it is said that “If you can’t measure, it didn’t happen” so it is imperative tagging is indispensable to measure visits and visitor behavior. If you are already using a tag manager, then you might have explored all there to tagging. But, you would have also noticed sharp changes to the traffic and the true customer data that you have been able to capture. This is when marketers need to employ server-side tagging as a fundamental tag management practice.

March 9, 2021 Server side tagging, Tag Management System Puneeth Rajanna

7 ways to master Digital Behaviors: Benefits of a Tag Management System

Get introduced to seven ways of mastering digital behaviors, leveraging upon the benefits of a tag management system.

Category: Server side tagging