Taking back full control of your marketing analytics in a cookie-less world is possible. Period. During the cookie era, open-source and free analytics tools provided a […]
Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?