Learn Server-side tagging Archives

Remember your customers without Third-party Cookies. Build your First-Party Data Strategy.

Safari, Chrome, Brave, Mozilla, Explorer, and many other browsers decided to dissuade advertising platforms from collecting data using cookies. It means no more third-party data. This […]

May 31, 2021 Data security, First party data, Learn Server-side tagging nischala agnihotri

Self-hosting in the context of tag management

When you enable our ID Link service, you get to create a first-party HTTP Cookie to store the Unique ID for the visitor. We also extend the option to host your CDN with us, using a CNAME to Magic Pixel.

March 24, 2021 Learn Server-side tagging, Server side tagging nischala agnihotri

What is server-side tagging?

Browsers have walled any kind of third-party data collection. All third-party cookies are extinct overnight. This means ad platforms such as Facebook Ads, Google Adwords, Bing […]

March 18, 2021 Learn Server-side tagging, Tag Management System nischala agnihotri

What is a Data Element?

A data element defines what a data unit is all about. It indicates how and where to store data that is collected by tags. Managing data […]

Category: Learn Server-side tagging