Learn Server-side tagging

April 12, 2022 First party data, Learn Server-side tagging, Tag Management System, Third party trackers MP Social

How the role of Third-Party Cookies in Programmatic Advertising and AdTech is diminishing and switching to first-party cookie

It would be a flagrant understatement to cite the role of third-party cookies in advertising as we know it today. However, the current trends have forced […]

April 12, 2022 Learn Server-side tagging, Server side tagging MP Social

How does a Tag Manager improve website performance?

Performance is at the forefront of the list when talking about websites. Many organizations are susceptible to user experience and how much of a difference between […]

August 31, 2021 Learn Server-side tagging nischala agnihotri

How to use Server-side tags and publish your first media tag?

“No data available”, “expired tag”, “broken tag”, these are averse terms to media marketers who remain answerable to every penny spent on an ad. Data that […]

August 10, 2021 Learn Server-side tagging Puneeth Rajanna

Simplify and power-up GTM server-side tagging with your existing data layer

Google Tag Manager (GTM) responded immediately with a server-side integration when browsers started restricting marketers. This is a great move for those using any of the […]

July 5, 2021 First party data, Learn Server-side tagging Puneeth Rajanna

Why should marketers care about first-party, second-party, and third-party data

Why should marketers use first-party data? Future is Consent-driven, Cookieless & model-based. First-party data is the building block. The data strategy of an enterprise determines the […]

June 1, 2021 First party data, Learn Server-side tagging Puneeth Rajanna

Remember your customers without Third-party Cookies. Build your First-Party Data Strategy.

Understand what is first party data vs third party data. Learn about four ways in which you can build your first-party data strategy with paid marketing

May 31, 2021 Data security, First party data, Learn Server-side tagging Puneeth Rajanna

Self-hosting in the context of tag management

When you enable our ID Link service, you get to create a first-party HTTP Cookie to store the Unique ID for the visitor. We also extend the option to host your CDN with us, using a CNAME to Magic Pixel.

March 24, 2021 Learn Server-side tagging, Server side tagging Puneeth Rajanna

What is server-side tagging?

Server-side tagging is when tags and media pixels are published from the server instead of the browser. Enabling first-party data collection in a cookie less world, […]

March 18, 2021 Learn Server-side tagging, Tag Management System Puneeth Rajanna

What is a Data Element?

A data element defines what a data unit is all about. It indicates how and where to store data that is collected by tags. Managing data […]

Category: Learn Server-side tagging