There have been several interesting developments regarding Google Analytics in the EU. Brands were already treading perilous waters when it came to GDPR compliance. However, a […]
Brands have suddenly found themselves in a quandary to keep up with the rapidly changing data privacy landscape. During most part of this millennium, privacy compliance […]
If you are a digital marketer, you are well aware of how dealing with data privacy laws, the rise of adblockers, and browser restrictions appear like […]
Continuing with our series of articles on privacy laws, we discuss the status of privacy laws in United States. The United States is going through a […]
ITP and other tracking prevention updates have impacted Marketing Attribution, Customer Experience Optimization, Web and mobile app analytics.
We have introduced Intelligent Tracking Prevention in one of our earlier articles. Continuing on that, we are addressing how one can extend cookie duration in Safari. […]
In more ways than not users felt powerless on how they browse and how browsers enabled marketers to track their moves. ITP wanted to put onus […]