ITP and other tracking prevention updates have impacted Marketing Attribution, Customer Experience Optimization, Web and mobile app analytics.
We have introduced Intelligent Tracking Prevention in one of our earlier articles. Continuing on that, we are addressing how one can extend cookie duration in Safari. […]
In more ways than not users felt powerless on how they browse and how browsers enabled marketers to track their moves. ITP wanted to put onus […]
Every tag depends on data elements. A combination of data elements defined by rules sets the qualification criteria to fire tags. Qualification criteria with well-configured rules, […]
A sound data layer can help you implement the server-side tags in minutes rather than days or weeks. Seamless integration of data layers helps in quick […]
Monitoring your website tags and mobile app tags can be a complicated process. More than hundreds of tags are implemented across different web pages or app […]
“Tags depend on different data elements, rules, and variables.” Each page contains multiple web tags. Despite all your efforts, you will see one ridiculous error that […]