Browsers have walled any kind of third-party data collection. All third-party cookies are extinct overnight. This means ad platforms such as Facebook Ads, Google Adwords, Bing […]
A server-side tag manager eliminates non-compliant practices for better data security and user privacy and preference protection.
A data element defines what a data unit is all about. It indicates how and where to store data that is collected by tags. Managing data […]
The underlying differentiator and value addition is a great deal of transparency and control over data for the marketer. Server-side tagging also provides similar control to the users at the end of any brand interaction.
In any marketing, it is said that “If you can’t measure, it didn’t happen” so it is imperative tagging is indispensable to measure visits and visitor behavior. If you are already using a tag manager, then you might have explored all there to tagging. But, you would have also noticed sharp changes to the traffic and the true customer data that you have been able to capture. This is when marketers need to employ server-side tagging as a fundamental tag management practice.
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Does a tag management system work for you and your organization? How to make it work for you, instead of you working for it? We have […]
Get introduced to seven ways of mastering digital behaviors, leveraging upon the benefits of a tag management system.
Tag it! Do you remember playing that game where you tag players on the other team? Tagging the digital behaviors of your customers is no different. […]
Tags are indispensable with the existence of a website or mobile app. So, the question is really not about keeping tags or not. The point is […]
Agility determines the highest ROI. The faster a marketer can incorporate feedback from user behavior into real-time campaigns, the higher is the ROI. Tag management solutions […]