Last year in 2020, the data privacy landscape for e-commerce marketers in the middle of the pandemic shifted rapidly. A World Federation of Advertisers (WFA) study […]
Traditional tag management systems and their implementation are no longer relevant. Paid marketers deal with an entire set of media pixels, while SEO teams use tags […]
Understand what is first party data vs third party data. Learn about four ways in which you can build your first-party data strategy with paid marketing
Access to real-time data (Data Streaming) enriches customer profiles and creates an open insights ecosystem
Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to access data. But, data […]
If you don’t know who visited your website and what they are interested in, then forget about marketing. For publishers and agencies, deep insights into visitor […]
Taking back full control of your marketing analytics in a cookie-less world is possible. Period. During the cookie era, open-source and free analytics tools provided a […]
Crowd Testing in general context is allowing or putting your digital properties as in Mobile Apps, Mobile Web, Desktop Web or IoT application to be tested […]
Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?