Navigating the Cookieless world with ads optimized for first-party data strategy [Republished]

June 24, 2021 First party data, Third party trackers Puneeth Rajanna

Navigating the Cookieless world with ads optimized for first-party data strategy [Republished]

Last year in 2020, the data privacy landscape for e-commerce marketers in the middle of the pandemic shifted rapidly. A World Federation of Advertisers (WFA) study […]

June 2, 2021 Tag Management System Puneeth Rajanna

Why Paid marketers need a different Tag Management System?

Traditional tag management systems and their implementation are no longer relevant. Paid marketers deal with an entire set of media pixels, while SEO teams use tags […]

June 1, 2021 First party data, Learn Server-side tagging Puneeth Rajanna

Remember your customers without Third-party Cookies. Build your First-Party Data Strategy.

Understand what is first party data vs third party data. Learn about four ways in which you can build your first-party data strategy with paid marketing

May 31, 2021 Data security, First party data, Learn Server-side tagging Puneeth Rajanna

Self-hosting in the context of tag management

When you enable our ID Link service, you get to create a first-party HTTP Cookie to store the Unique ID for the visitor. We also extend the option to host your CDN with us, using a CNAME to Magic Pixel.

May 25, 2021 Server side tagging, Tag Management System Puneeth Rajanna

Access to real-time data (Data Streaming) enriches customer profiles and creates an open insights ecosystem

Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to access data. But, data […]

May 12, 2021 First party data Puneeth Rajanna

Gain the first-party context with Facebook Conversion API

If you don’t know who visited your website and what they are interested in, then forget about marketing. For publishers and agencies, deep insights into visitor […]

May 1, 2021 Marketing Analytics Puneeth Rajanna

Flourishing your marketing analytics in a cookie-less world using server-side tagging.

Taking back full control of your marketing analytics in a cookie-less world is possible. Period. During the cookie era, open-source and free analytics tools provided a […]

April 6, 2021 First party data, Tag Management System, Tag piggybacking Puneeth Rajanna

What is JavaScript Tag vs Image Pixel?

Do you know how your marketing campaign is performing? Tags help your track each campaign based on many metrics. Tags are used for conversion tracking. Tags […]

April 1, 2021 Server side tagging, Tag Management System Puneeth Rajanna

What is crowd testing in the context of tag management?

Crowd Testing in general context is allowing or putting your digital properties as in Mobile Apps, Mobile Web, Desktop Web or IoT application to be tested […]

March 30, 2021 Marketing Analytics, Server side tagging, Tag Management System Puneeth Rajanna

Achieve Marketing Attribution with Server-side tag manager

Browsers stop you from tracking customer data from stored quarters. Your existing tags were meant to provide information about customers, but have lost their way. In 24 hours, third-party cookies expire. Remarketing requires user consent. Affiliates claim their share.
So, what does all this mean to your marketing attribution and measurement?

From the Blog