The role of a marketer changes in the post-cookie world

September 2, 2021 First party data, Server side tagging, Third party trackers Puneeth Rajanna

The role of a marketer changes in the post-cookie world

Changing the way we advertise is not easy, and marketers feel the pressure to change as consumers become more aware of their data.The new term for […]

August 31, 2021 Learn Server-side tagging nischala agnihotri

How to use Server-side tags and publish your first media tag?

“No data available”, “expired tag”, “broken tag”, these are averse terms to media marketers who remain answerable to every penny spent on an ad. Data that […]

August 26, 2021 Posts Puneeth Rajanna

Upgrading marketing attribution models is a must for the post-cookie world

While some marketers may think they have little need for upgrading their attribution models because their KPIs may not be always acquisition , there’s still plenty […]

August 17, 2021 Paid Advertising Puneeth Rajanna

Everything about Marketing attribution for paid media marketing

Unfortunately, it’s not a reality if you think your leads find your blog or click an ad and instantly convert into a sale or lead. For […]

August 12, 2021 First party data Puneeth Rajanna

Redefining First-Party Data Collection for media marketers

In this post cookie world, marketers’ number one concern is to optimize customer acquisition costs and maintain value in a consent-based & adherence to privacy compliance. […]

August 10, 2021 Learn Server-side tagging Puneeth Rajanna

Simplify and power-up GTM server-side tagging with your existing data layer

Google Tag Manager (GTM) responded immediately with a server-side integration when browsers started restricting marketers. This is a great move for those using any of the […]

August 5, 2021 First party data Puneeth Rajanna

Build a unified customer identity with first-party data

Do you need a Customer Data Platform (CDP) for first-party data? Or, does a CDP need first-party data to build a unified customer view? The answer […]

July 12, 2021 First party data, Paid Advertising Puneeth Rajanna

Paid advertising made worthwhile in the cookie-less world

In light of the recent EU “cookie law” that requires website visitors to provide explicit consent before using cookies, we’re going to look at paid advertising […]

July 5, 2021 First party data, Learn Server-side tagging Puneeth Rajanna

Why should marketers care about first-party, second-party, and third-party data

Why should marketers use first-party data? Future is Consent-driven, Cookieless & model-based. First-party data is the building block. The data strategy of an enterprise determines the […]

June 27, 2021 First party data Puneeth Rajanna

How to Gain a First-Party Data Identity in a Cookie-less World?

Did you launch a Facebook ad campaign? But, you could not track anything about customers who visited your landing page via that campaign. Ideally, in the […]

From the Blog