The digital marketing field is filled with innovative, integrated solutions. Companies have a tremendous opportunity to collect, arrange, and use user data from numerous sources to […]
Magento is used by about 200,000 websites, and yours might be one of them. Magento is an Adobe-owned e-commerce website platform that focuses on building e-commerce […]
In May, the E.U.’s General Data Protection Regulation (GDPR), the most significant revision to data privacy rules in more than 20 years, went into effect. It […]
Many users assume that consent mode is Google’s attempt to provide a legally sound consent solution for the many regulations that one could be required to […]
Interestingly, the California Privacy Protection Agency (CPPA) recently revealed suggested changes to the CCPA rules. The proposed changes were first made available to the public in […]
Marketers have been using Google Analytics for years to evaluate brand engagement and make data-driven strategies about marketing attribution and resource allocation. If you own a […]
A CDP Customer Data Platform can connect all your apps and websites for financial, analytical, and access points. It is open and integrated as the data […]
Website tags are necessary for digital marketing, but they often lead to complications. A website tag is a component of JavaScript code integrated into a web […]
Customer interactions have never been more critical, especially when third-party cookies will be wiped out by 2023. As our marketing expert recently explained in a blog […]
If there’s a lesson the recent pandemic around the world has taught us, it’s that the future is able to be anything to us, and we […]