Rethinking advertising pixels: Unlocking the full potential of your customer data with server-side activation

January 13, 2022 First party data, Server side tagging, Tag Management System MP Social

Rethinking advertising pixels: Unlocking the full potential of your customer data with server-side activation

Digital marketing emerged as an effective channel for brands to reach out to prospective customers in the 21st Century. Cookies helped understand user behavior on a […]

January 7, 2022 Data Privacy Compliance, Server side tagging MP Social

Achieve privacy compliance and improve site performance with server-side tagging

Brands have suddenly found themselves in a quandary to keep up with the rapidly changing data privacy landscape. During most part of this millennium, privacy compliance […]

January 7, 2022 Data Privacy Compliance MP Social

Adblockers, privacy laws and browser restrictions – how marketers can operate in this new world

If you are a digital marketer, you are well aware of how dealing with data privacy laws, the rise of adblockers, and browser restrictions appear like […]

December 31, 2021 Server side tagging, Tag Management System MP Social

Client-side tagging vs. Server-side tagging – A brief comparison

Before we discuss about client-side tagging and server-side tagging, let’s briefly understand what is a tag. What is a tag? How does it work? Tag is a code […]

December 22, 2021 Data Privacy Compliance, Data security MP Social

Data privacy laws in the United States and how they affect your business

Continuing with our series of articles on privacy laws, we discuss the status of privacy laws in United States. The United States is going through a […]

November 26, 2021 Data Privacy Compliance, Data security MP Social

Status of data privacy laws across the world

It would be an understatement to say that the growth of the internet and the world wide web has had a profound positive impact on access […]

September 2, 2021 First party data, Server side tagging, Third party trackers Puneeth Rajanna

The role of a marketer changes in the post-cookie world

Changing the way we advertise is not easy, and marketers feel the pressure to change as consumers become more aware of their data.The new term for […]

August 31, 2021 Learn Server-side tagging nischala agnihotri

How to use Server-side tags and publish your first media tag?

“No data available”, “expired tag”, “broken tag”, these are averse terms to media marketers who remain answerable to every penny spent on an ad. Data that […]

August 26, 2021 Posts Puneeth Rajanna

Upgrading marketing attribution models is a must for the post-cookie world

While some marketers may think they have little need for upgrading their attribution models because their KPIs may not be always acquisition , there’s still plenty […]

August 17, 2021 Paid Advertising Puneeth Rajanna

Everything about Marketing attribution for paid media marketing

Unfortunately, it’s not a reality if you think your leads find your blog or click an ad and instantly convert into a sale or lead. For […]

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