best practices of tag management

Best practices of Tag management

Are you still dealing with broken tags, inaccurate analytics, and flawed reporting? This will cascade into poorly managed tags. To make the most out of your existing tags, explore the following best practices of tag management, and find out if you have them all.

With increasing pressure to track more data of customers, there is an increase in the scale of tags implemented. In the middle of this, marketers are expected to do more. Improve the performance of your website, mobile apps, and meet data privacy governing principles and laws. 

Marketer’s shift to server side tagging

The dynamics of Digital Media & Marketing is changing with data privacy and market maturity. This brings every marketer to a time to ask practical questions. Are the best practices from yesteryears still the best? Is your Tag Management solution offering you all you need?

The fundamental tag management best practices are shifting. The major one has been to invest in Tag or Pixel management solutions that go beyond conventional JavaScript injection. It also comes with the ability to enable server-side tagging rather than depending too much on client-side tagging hidden within the browsers. Browsers no longer will be a great source of free-flowing data and information despite the best-configured tag containers. 

All this adds more pressure on marketers to work with a ‘data infrastructure’. For seamless and compliant data infrastructure, marketers need to use good principles that support long term customer relationships. The unseen thread between the data layer and customer relationship is ‘best practices’ that govern tags. 

Tag management solution for both client-side and server-side tagging

To get the hassle out of a marketer, a compliant tag management solution with in-built governance mechanisms is a must-have within the martech stack.

Magic Pixel is designed to redefine the best practices of tag management and how they are implemented with pre-built features that help you optimize customer data collection and remain compliant.

Through this article, you can access some of the recommended best practices for tag management.

  1. Tag dependency tracking
  2. Tag governance and tag audit cycle
  3. Qualification criteria
  4. Implementation of the data layer
  5. Implementation of a tag management platform

Magic Pixel is a tag management platform designed to manage large scale media pixels while abiding by governance laws and optimizing the campaigns with better tag management. It also includes handy features such as web and mobile app tagging, data streaming, live debugging, crowd testing, PII, and tag monitoring with over 75 smart integrations.