Automating data privacy and security compliance with Server-side tagging.
At the fundamental level, an optimal and efficient tag management solution minimizes data privacy and security compliance issues. Tags, especially third-party tags from external vendors and advertisers are subject to GDPR/CCPA, PIPEDA regulations, and other international data privacy laws. These regulations scrutinize your data consent and opt-out policies.
In this whitepaper, we present to you how to use a server-side tag manager that can help marketers scale tagging efforts while not comprising with speed. You will know more about:
- How a server-side tag manager can be used to leverage the principles as benefits?
- Using an integrated tag management infrastructure for proactive avoidance of data leakages and thefts.
- How to include tag expiry notification, use anomaly detection for hidden tags, and test and validate tags, remotely?
- A real case that showcases how they reduced tagging and compliance efforts from months to days.