Puneeth Rajanna – Magic Pixel

September 2, 2021 First party data, Server side tagging, Third party trackers Puneeth Rajanna

The role of a marketer changes in the post-cookie world

Changing the way we advertise is not easy, and marketers feel the pressure to change as consumers become more aware of their data.The new term for […]

August 26, 2021 Posts Puneeth Rajanna

Upgrading marketing attribution models is a must for the post-cookie world

While some marketers may think they have little need for upgrading their attribution models because their KPIs may not be always acquisition , there’s still plenty […]

August 17, 2021 Paid Advertising Puneeth Rajanna

Everything about Marketing attribution for paid media marketing

Unfortunately, it’s not a reality if you think your leads find your blog or click an ad and instantly convert into a sale or lead. For […]

August 12, 2021 First party data Puneeth Rajanna

Redefining First-Party Data Collection for media marketers

In this post cookie world, marketers’ number one concern is to optimize customer acquisition costs and maintain value in a consent-based & adherence to privacy compliance. […]

August 10, 2021 Learn Server-side tagging Puneeth Rajanna

Simplify and power-up GTM server-side tagging with your existing data layer

Google Tag Manager (GTM) responded immediately with a server-side integration when browsers started restricting marketers. This is a great move for those using any of the […]

August 5, 2021 First party data Puneeth Rajanna

Build a unified customer identity with first-party data

Do you need a Customer Data Platform (CDP) for first-party data? Or, does a CDP need first-party data to build a unified customer view? The answer […]

July 12, 2021 First party data, Paid Advertising Puneeth Rajanna

Paid advertising made worthwhile in the cookie-less world

In light of the recent EU “cookie law” that requires website visitors to provide explicit consent before using cookies, we’re going to look at paid advertising […]

July 5, 2021 First party data, Learn Server-side tagging Puneeth Rajanna

Why should marketers care about first-party, second-party, and third-party data

Why should marketers use first-party data? Future is Consent-driven, Cookieless & model-based. First-party data is the building block. The data strategy of an enterprise determines the […]

June 27, 2021 First party data Puneeth Rajanna

How to Gain a First-Party Data Identity in a Cookie-less World?

Did you launch a Facebook ad campaign? But, you could not track anything about customers who visited your landing page via that campaign. Ideally, in the […]

June 24, 2021 First party data, Third party trackers Puneeth Rajanna

Navigating the Cookieless world with ads optimized for first-party data strategy [Republished]

Last year in 2020, the data privacy landscape for e-commerce marketers in the middle of the pandemic shifted rapidly. A World Federation of Advertisers (WFA) study […]

Author: Puneeth Rajanna