Agility determines the highest ROI. The faster a marketer can incorporate feedback from user behavior into real-time campaigns, the higher is the ROI. Tag management solutions […]
ITP and other tracking prevention updates have impacted Marketing Attribution, Customer Experience Optimization, Web and mobile app analytics.
We have introduced Intelligent Tracking Prevention in one of our earlier articles. Continuing on that, we are addressing how one can extend cookie duration in Safari. […]
In more ways than not users felt powerless on how they browse and how browsers enabled marketers to track their moves. ITP wanted to put onus […]
Every tag depends on data elements. A combination of data elements defined by rules sets the qualification criteria to fire tags. Qualification criteria with well-configured rules, […]