Tags are indispensable with the existence of a website or mobile app. So, the question is really not about keeping tags or not. The point is […]
Agility determines the highest ROI. The faster a marketer can incorporate feedback from user behavior into real-time campaigns, the higher is the ROI. Tag management solutions […]
ITP and other tracking prevention updates have impacted Marketing Attribution, Customer Experience Optimization, Web and mobile app analytics.
We have introduced Intelligent Tracking Prevention in one of our earlier articles. Continuing on that, we are addressing how one can extend cookie duration in Safari. […]